SOURCE: Widemile Inc.

September 28, 2007 06:00 ET

Widemile Honored at 2007 Telly Awards for Creative Achievement

Creative Work for Microsoft Windows Vista® Launch Wins Award in Competition of 14,000+ Entries

SEATTLE, WA--(Marketwire - September 28, 2007) - Widemile Inc., an emerging leader in multivariate testing and web content optimization, today announced that its creative services group received the Bronze Award at the recent 2007 Telly Awards. Established in 1978 as a creative competition, the Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, including online and interactive productions. The judges, all top advertising and production professionals and past Telly Winners, evaluate entries for their distinction in creative work. Over 14,000 creative pieces were submitted from five continents and all 50 states. Widemile was chosen as the Bronze Award winner in the Commercial Internet/Online "Business-to-Business" category for its work on the Microsoft Windows Vista launch.

"Widemile was a key partner and contributor to our Windows Vista launch at retail, which was quite expansive," said Christian Johanneson, Microsoft Sales Director. "We've worked with them over a number of years -- they truly understand how to develop creative pieces that are both entertaining and convey key customer benefits."

The company worked with Microsoft to create "They Came for Windows Vista," an online sales training program for Windows Vista retailers, including Best Buy, Comp USA, Office Depot, and Staples. The program included a website, six rich media presentations, and over 100 email templates. All creative pieces were localized into German, Spanish, Japanese and French for global consistency and leverage on marketing investments. In addition, the site was the first to present the new Windows Vista packaging designs for the various versions of the product, and has received over 100,000 views so far in the campaign. The award-winning pieces can be viewed at

"With the spectrum of creative work and media out in the marketplace being so wide and diverse, being chosen as an award winner of the Telly Award is truly an honor," said Andy Arkley, Creative Director at Widemile. "Creative excellence, in addition to analytically driven optimization, is essential to get great results for our clients. We're excited to have industry recognition for our creative work."

About Widemile

Widemile Inc. is a leading provider of web content testing and optimization technologies and services for online marketers. Founded by marketing technology pioneers Donald Pickering and Dean Kimball, Widemile employs a proprietary multivariate testing and optimization platform with related services, including original creative development and campaign management, to accelerate the path to optimal results. Widemile solutions are built for marketers, leveraging deep understanding of both the technical and the marketing aspects of customer conversion behavior, to increase the effectiveness and value of online marketing investments. Widemile is privately held and headquartered in Seattle, WA and can be found at or by calling: 206-985-7171.

About the Telly Awards

The Telly Awards was founded in 1978 by David E. Carter, a past Emmy and Clio winner, to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. With over 200 categories, more organizations than ever are eligible to participate. More information can be found at or by calling (212) 675-3555.

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