SOURCE: Widemile Inc.

August 05, 2008 06:00 ET

Widemile Wins Three Communicator Awards for Creative Excellence

Leading International Awards Program Recognizes Widemile's Creative Team for Landing Page, Microsite, and Rich Media Work

CHICAGO, IL--(Marketwire - August 5, 2008) - Today at the ad:tech Chicago industry conference, Widemile, an emerging leader in multivariate testing and landing page optimization, announced that its creative services arm has received three prestigious Silver Communicator Awards from the International Academy of Visual Arts (IAVA). The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Over 9000 entries were received for the competition. Widemile was recognized in the Interactive Category for its work supporting the Microsoft Office® 2007 retail program, its work on the Microsoft Windows Vista® launch, and for its landing page optimization work for Smartsheet.com. Widemile provides creative services to support its agency partners and interactive advertising clients. Widemile can be found at ad:tech Chicago at Booth #404.

"It's an honor to be recognized with three Communicator Awards. We really strive to listen to our clients and agency partners in order to create smart, unique and compelling work that drives results," said Andy Arkley, Creative Director at Widemile. "Being able to utilize optimization technology definitely gives us an edge in finding the precise messaging and style that moves customers to act."

The three winning campaigns include:

1. "They Came for Windows Vista," an online sales training program for Windows Vista retailers, including Best Buy, Comp USA, Office Depot, and Staples. The program included a website, six rich media episodes, and over 100 emails. All creative were localized into German, Spanish, Japanese, and French as well for global consistency and leverage on marketing investments. In addition, the site was the first to present the new Vista packaging designs for the various versions of the product, and has received over 100,000 views so far in the campaign. View.

2. Customer acquisition, design and landing page optimization for Smartsheet.com, an online provider of collaborative task management software. The top five landing pages linked to search engine marketing (SEM) campaigns were targeted for optimization to drive maximum revenue. Multiple versions of offer, image, and copy were tested with actual users to determine the best-performing combination of page elements. After creative redesign and optimization, Smartsheet.com was able to more than double its SEM spending efficiency, capturing over twice as many customers for the same ad spend. View.

3. "Microsoft Office 2007 for Retailers," an online sales training program for retailers, including Best Buy, Comp USA, Office Depot, and Staples. The instructional rich media pieces were part of a program designed to educate resellers on the various versions of the product and targeted customers. Widemile's award-winning creative team used inventive animation and characters to educate and entertain retailers on the right product for different customer segments, enabling a successful Microsoft Office 2007 launch. View.

"The incredible quality and diversity of this year's entries was an inspiration to the academy and all of our judges. The work reflected the rapidly changing media landscape as the growing amounts of interactive work submitted pushed the limits of the medium, and the quality of the traditional work submitted was again remarkable," noted Linda Day, director of the IAVA. She added, "On behalf of the entire Academy, we are honored to have judged the 14th Annual Communicator Awards and we are proud to honor the best in creativity and execution from the foremost communications professionals in the business."

About the Communicator Awards

Over 9000 entries from companies and agencies of all sizes were submitted for the Communicator Awards, making it one of the largest awards of its kind in the world. Award categories are judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from media, communications, advertising, creative and marketing firms. Because the awards are sanctioned, communications and creative professionals receive proof and validation that their work is outstanding and highly regarded by their peers. The Communicator Awards provides an equal chance of winning to all entrants regardless of company or agency size and project budget. More information on the complete list of categories and winners can be found at www.communicatorawards.com.

About the International Academy of the Visual Arts

The IAVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. More information can be found at www.iavisarts.org.

About Widemile

Widemile Inc. is a leading provider of multivariate testing and landing page optimization technologies and services for interactive agencies and their clients. By providing the tools and support needed to dramatically enhance performance of online campaigns and websites, Widemile helps partners and their clients maximize the value of online marketing investments. Widemile removes the guesswork by testing thousands of potential page configurations to analytically determine the optimal design. Landing pages, display banners, microsites, sales funnels and other key web pages can produce extraordinary results with an effective testing and optimization process. Selected Widemile partners and customers include: Avenue A | Razorfish, DDB Seattle, Microsoft, MRM Worldwide, Red Bricks Media, Stratigent, and The Weather Channel Interactive, among others. Widemile is privately held and headquartered in Seattle, WA and can be found at www.widemile.com or by calling: 206-985-7171.

Contact Information

  • For More information, press only:

    Valerie Chan
    Plat4orm PR
    Phone: 206.856.7885
    E-mail: valerie (at) plat4ormPR.com