SOURCE: Wilde Direct

January 07, 2008 08:33 ET

Wilde Direct Marks Third Anniversary With Addition of New Clients, Creative Staff

Direct Marketing Agency Reports 30 Percent Growth in Client Base and Expansion Into New Markets

HOLLISTON, MA--(Marketwire - January 7, 2008) - Wilde Direct recently marked its third anniversary and is reporting 30 percent growth of its client base in 2007, fueled by new assignments with companies like Middlesex Bank, Exagrid and Blue Cross Blue Shield of Massachusetts. In addition, Wilde Direct, which has tripled staff size since its inception, made a number of strategic management additions in 2007, including marketing industry veteran George Campbell, who joined the firm as executive creative director in July.

Wilde Direct is building on its foundation in financial services, insurance, technology and healthcare with plans to step up its work with regional banks, investment firms and technology companies.

"We've made tremendous progress since the launch of Wilde Direct in 2004, and we expect even greater accomplishments as we move forward -- with the growth of our business with existing clients and with assignments in new, strategic markets," said Tammy Casserly, president, Wilde Direct. "We feel that the next generation of Wilde Direct will emerge in 2008, as we unveil a new focus and an expanded vertical market approach that builds on a solid business strategy and a strong creative team."

Wilde Direct received a number of honors for its creative work, including two Gold Awards from the New England Direct Marketing Association (NEDMA) in 2007.

About Wilde Direct

Wilde Direct is the direct-response agency division of W.A. Wilde, specializing in strategic and creative initiatives for integrated media campaigns. Launched in 2004, Wilde Direct is a full-service creative agency that focuses on traditional and digital direct response marketing communications. Wilde Direct works with leading healthcare, financial services, technology and retail companies. For further information, please visit http://www.wildedirect.com.

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