SOURCE: Wilde

November 13, 2007 08:32 ET

Wilde Hires New Marketing Communications Manager

Dawn C. Anderson Joins Leading Direct Marketer

HOLLISTON, MA--(Marketwire - November 13, 2007) - W.A. Wilde Company, New England's largest direct marketing and fulfillment solutions provider, announced today that Dawn C. Anderson recently joined the company as its new marketing communications manager.

Reporting directly to Wilde's vice president of sales & marketing Brent Tartar, Anderson supports and coordinates all of the company's marketing and public relations efforts to increase industry exposure, Wilde's brand awareness as well as lead generation.

Anderson has several years of experience in direct marketing and copy writing, most recently as marketing project manager at Sundance/Newbridge Educational Publishing in Northborough, MA. It was at Sundance/Newbridge Educational Publishing that Anderson was responsible for overseeing the design, writing, and production of marketing communications materials as well as managing the creation and implementation of various company marketing tactics.

"Dawn has a winning combination of direct marketing experience and superior copy writing skills. She is ideally suited for this position and we expect she will continue to excel here at Wilde," said president and chief executive officer Tom A. Wilde.

Prior to working at Sundance/Newbridge, Anderson served as a catalog copywriter for the Casual Male Retail Group in Canton, MA, and has also held a variety of editorial positions at Adams Media Corporation in Holbrook, MA.

About W.A. Wilde Company

Founded in 1868, W.A. Wilde has evolved from a small New England publishing company into one of the nation's leading direct marketing solutions provider. W. A. Wilde offers a comprehensive suite of direct marketing services, including strategic account planning, creative development, integrated media research and acquisition, turnkey direct mail production services, database management, and fulfillment services. In addition, the company holds a cutting-edge position in digital asset management and currently offers its clients a host of web-based marketing tools as well as highly customizable print-on-demand capabilities. Wilde is based in Holliston, MA. For further information, please visit http://www.wilde.com.

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