SOURCE: W.A. Wilde

W.A. Wilde

June 22, 2010 08:45 ET

Wilde Wins 28 New England Direct Marketing Association Awards for Creative Excellence, Including Best of Show

Additionally, President of L.W. Robbins Named NEDMA's Direct Marketer of the Year

BOSTON, MA--(Marketwire - June 22, 2010) -  Wilde, a leader in personalized communications and direct response marketing, is pleased to announce that its two agencies, Wilde Agency and L.W. Robbins Associates, received a combined 28 awards at the 2010 New England Direct Marketing Association (NEDMA) Creative Excellence Awards Show held June 15th in Boston, including Best of Show. Awards criteria are 1/3 results, 1/3 creative excellence and 1/3 strategy. This all comes in the same month that Lynn Edmonds, President of L.W. Robbins Associates, was named the 2010 Direct Marketer of the Year by NEDMA.

Wilde Agency took home the night's top award, Best of Show, in recognition of one of its Integrated Media Campaigns. This is in addition to winning five Gold Awards, six Silver Awards, and one Bronze Award for its work for various clients, including ADA Insurance Plans, Reebok, and Middlesex Savings Bank. The Awards spanned eleven categories including Print Ad Campaign, B2C lead generation, B2B Brand Building, Traffic Generation, Collateral, Direct Mail Copywriting, and B2B Integrated Campaign.

"We're thrilled by NEDMA's recognition of our team's efforts and work. And, in a broader sense, believe it underscores the value of our approach -- which couples direct response best practices with what social scientists and behavioral economists tell us about how people make decision -- to consistently deliver maximum results. Thank you to all those involved," stated Neal Boornazian, President/CEO of Wilde Agency.

L.W. Robbins was recognized with four Gold Awards, eight Silver Awards, and three Bronze Awards. Their award-winning clients include the Special Olympics, Doctors Without Borders, Food Bank of the Southern Tier, Westmoreland County Food, Northern Illinois Food Bank, Food Bank of the Rockies, and The Home for Little Wanders. Robbins received honors in twelve categories such as Customer Retention, Best Online Copywriting, Best Art Direction, Best Creative Execution, and Most Innovative Direct Mail Format. They have won over 60 NEDMA awards in the past five years.

As the 2010 Direct Marketer of the Year, Lynn becomes the fifth Wilde employee to be honored with this award. Lynn joined Robbins in 1999 as Executive Vice President and became President in March 2001. Under her leadership, Robbins has enjoyed record growth, providing strategic development, creative, production, and database services to more than 50 nonprofit organizations. Lynn and her teams are trailblazers in developing, implementing and delivering innovative strategies and solutions for diverse organizations.

"I am extremely proud of Wilde's two agencies for their success at this year's NEDMA Awards. Time after time, I am impressed with the caliber of their work and the results that they achieve for our clients. To be recognized by others in the direct marketing industry is an incredible honor," said Tom A. Wilde, CEO and Vice Chairman of Wilde.

About Wilde Agency

Wilde Agency's Direct Response marketing experts specialize in getting people to act -- getting someone to raise their hand, click, call, buy, or repurchase. Whatever the action, Wilde Agency knows how to get people to take it. Drawing upon best of breed DR techniques and a deep understanding of today's consumer behavior, we construct and deliver cross-channel DR programs that get people off the dime and maximize ROI. Data, direct response expertise and a deep understanding of human behavior ensure that our solutions deliver.

About L.W. Robbins Associates

L.W. Robbins Associates is a full service, all media direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income for their missions. The agency's clients, including Doctors Without Borders, Harvard Magazine, The Home for Little Wanderers, Juvenile Diabetes Research Foundation, Lighthouse International, MAP International, Special Olympics, St. Francis House, The UN Refugee Agency and 44 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

About Wilde

Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

About the NEDMA Awards for Creative Excellence

Each year the NEDMA Awards for Creative Excellence honor direct marketing campaigns that have the best strategy, creative and most importantly, results. To maintain objectivity, the panel of judges features highly regarded, experienced direct marketing professionals from outside New England.

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