SOURCE: Wm. Wrigley Jr. Company

Wm. Wrigley Jr. Company

January 05, 2010 09:00 ET

Win in 2010 With a Personalized Resolution Regimen

Extra® Gum and "The Biggest Loser" Trainer Bob Harper Customize a Plan to Stay on Track

CHICAGO, IL--(Marketwire - January 5, 2010) - As new contestants on NBC's "The Biggest Loser" vow to lose weight this season, many Americans are optimistically planning their New Year's resolutions to slim down and exercise regularly. Despite the best intentions, fitness plans are often derailed by bitter temperatures and costly gym memberships. So Extra gum teamed up with the show's fitness trainer, Bob Harper, to create a user-friendly "resolution regimen," including his favorite tips for eating right and exercising to help manage those goals.

"My clients often inquire about a magical solution for losing weight fast, but the truth is there is not a quick fix -- achieving a healthy weight is an ongoing challenge," says Harper. "Finding a routine that works and customizing it to fit a specific lifestyle is the right solution, and I'm excited to reveal the diet and exercise plans that have made the difference for me, my clients and my contestants to help kick start others' healthier lifestyles."

For those with healthy New Year's goals, Bob offers a sneak peek at some of his favorite easy-to-use tips for long-lasting success:

--  Keep afternoon snack temptations at bay: Many of my clients crave sweets
    right around 3 p.m. To help resist that cookie, try chewing a five-calorie
    piece of Extra® Fruit Sensations® Sweet Watermelon gum -- research shows
    Extra sugar-free gum can help reduce snack cravings.
--  Make calories count: Keep a watchful eye on beverages. Many people tend
    to forget to include what they drink, like soda or morning lattes, when
    they measure their calorie intake. When in doubt, choose water.
--  Use a substitute: Instead of using butter or oil when baking your
    favorite treats, use apple sauce. It's an all natural alternative with
    fewer calories that won't affect taste.

3 PM Snackdown™ Challenge

To help you stay on track with your weight management goals, Extra gum is offering a chance to win the Ultimate Biggest Loser Getaway, including a trip to "The Biggest Loser" Resort at Fitness Ridge, and a training session with Bob Harper, along with thousands of other prizes! Visit to enter, for official rules and free entry instructions.

Bob Harper

Personal trainer Bob Harper is one of the most in-demand fitness experts, recognized around the world. Certified with the American Fitness Training of Athletics and Aerobics and Fitness Association of America, he uses internal motivation and life counseling as inspiration for his clients, incorporating mind, spirit and body. His comprehensive approach has lead to success after success. Best known for working miracles on the hit NBC show "The Biggest Loser" and "The Biggest Loser Australia," Bob Harper is author of the book "Are You Ready!" and a trainer to the stars as well. Watch him on "The Biggest Loser," Tuesdays 8/7c on NBC.

About the Wm. Wrigley Jr. Company (NYSE: WWY)

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®, and Altoids® -- have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5®. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

The 3PM Snackdown Challenge is sponsored by Wrigley. NBC and "The Biggest Loser" are not affiliated or involved with the 3PM Snackdown Challenge. The research around chewing gum and snack cravings was supported by a grant from the Wrigley Science Institute. The statements made and views represented here do not represent the views of NBC or "The Biggest Loser," nor should they be considered an endorsement by NBC or "The Biggest Loser."

3PM Snackdown Challenge: No purchase necessary. Void where prohibited. Contest ends April 30, 2010. You must be 18 years old and a legal U.S. resident to enter. See rules for details.

© 2010 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, Fruit Sensations, 3PM Snackdown Challenge and Wrigley Science Institute are trademarks of the Wm. Wrigley Jr. Company.

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