MADD Canada

MADD Canada

October 21, 2009 10:01 ET

Windshield washer fluid sales support MADD Canada

Recochem urges customers to “clear the way with every spray” in support of MADD Canada’s mission.

Attention: Automotive Editor, News Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - Oct. 21, 2009) - Supporting the fight against impaired driving is as easy as turning on your windshield wipers this winter, thanks to MADD Canada's ongoing partnership with Recochem.

Recochem, a leading producer, formulator and packager of automotive and chemical products, is donating 10 cents from the sale of every 3.78 litre jug of its windshield washer fluid to MADD Canada. The Recochem brand is sold exclusively at Wal-Mart Canada.

"Windshield washer fluid is a must-have item for our icy Canadian winters," said MADD Canada National President Margaret Miller. "Recochem is giving everyone a great opportunity to support MADD Canada's road safety and anti-impaired driving efforts while purchasing something they need."

MADD Canada is pleased to welcome Recochem back as a National Sponsor and a sponsor of Project Red Ribbon. Last year, in the first year of the partnership, Recochem raised $50,000 for MADD Canada's programs and services.

"There's great, natural synergy between windshield washer fluid and MADD Canada. Windshield washer fluid is a major necessity in winter months as it provides a clear view of the road and promotes driving safely. Recochem supports this highly recognized organization and encourages consumers to purchase windshield wash in support of this serious cause," said Rina Ristagno, Marketing Director for Recochem.

"When you're topping up your windshield washer fluid this winter, choose the Recochem brand with the MADD Canada logo proudly displayed on the label at Wal-Mart," Mrs. Miller said. "You'll be 'clearing the way with every spray' while supporting MADD Canada's anti-impaired driving efforts."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Recochem
Recochem is a Canadian-owned, privately held company with a reputation for aggressive market penetration and diverse distribution channels. With over 55 years of experience, the company is known for innovation, agility, growth and socially responsible business practices. Recochem's Consumer Division (North America) is a producer, formulator, contract packager and wholesale distributor of household and hardware products and automotive liquids including coolants, washer fluids, gas line antifreezes, brake and power steering fluids. Recochem takes pride in fostering a culture committed to service, quality and outstanding responsiveness to customer needs, every time.
/For further information: Visit or contact:
Margaret Miller, MADD Canada National President at 902-758-5328
Rina Ristagno, Recochem Marketing Director at 905-864-3488, ext 23201


Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328