SOURCE: Bulldog Reporter

Bulldog Reporter

January 27, 2012 14:51 ET

Winners of the 2011 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications

OAKLAND, CA--(Marketwire - Jan 27, 2012) - More than 50 winners of the 2011 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in March 2012 and in Bulldog Reporter's Daily 'Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year's Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Denison University, which also won Gold Digital/Social awards for Best Online Newsroom of the Year, Best Use of Digital/Social for Higher Education and a Silver award for Best Microsite or Specialized Website.

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.

Here is a complete list of the 2011 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social for a Digital/Social
Communications Campaign of the Year
Grand Prize
Awarded to
Denison University
For
TheDEN

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Gold
Awarded to
Activate Sports & Entertainment
and New Jersey Devils
For
'Mission Control'

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Silver
Awarded to
Euro RSCG Worldwide PR
For
KmartGamer

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Bronze
Awarded to
Rogers & Cowan
For
Avon Voices

Best Use of Digital in a B2B Technology Campaign
Gold
Awarded to
LEWIS PR
For
Digital Drives Thought Leadership

Best Use of Digital in a B2B Technology Campaign
Silver
Awarded to
Bite Communications
For
Royal Wedding Rings in Inaugural Coverage

Best Use of Digital in a B2B Technology Campaign
Bronze
Awarded to
Brodeur Partners
For
Corning's Day Made of Glass Goes Viral

Best Blog for an Agency/Consultancy
Gold
Awarded to
Hellerman Baretz Communications
For
Sound Bites Blog
"Little Blog, Big Ideas"

Best Blog for an Agency/Consultancy
Silver
Awarded to
marlo marketing/communications
For
m.blog by marlo marketing/communications

Best Blog for an Agency/Consultancy
Bronze
Awarded to
M Booth
For
FWD Thinking Takes M Booth Forward Digitally

Best Blog (Company/Organization)
Gold
Awarded to
Hellerman Baretz Communications
For
Cutting through the Legal Blogosphere with
Bracewell & Giuliani LLP's Basis Points Blog

Best Blog (Company/Organization)
Silver
Awarded to
Scholastic Inc.
For
On Our Minds @ Scholastic

Best Blog (Company/Organization)
Bronze
Awarded to
Princess Cruises
For
50 Essential Experiences: The Travel Bucket List Blog

Best Crisis Response
Gold
Awarded to
Con Edison
For
Response to Hurricane Irene

Best Crisis Response
Silver
Awarded to
Kaplow and Skype
For
Skype & the Pre-Christmas Outage

Best Crisis Response
Bronze
Awarded to
Navy Federal Credit Union
For
Navy Federal Supports Military During Crisis

Digitally/Socially Engaged Brand of the Year
Gold
Awarded to
Activate Sports & Entertainment
and New Jersey Devils
For
'Mission Control'

Digitally/Socially Engaged Brand of the Year
Silver
Awarded to
Mullen
For
Century 21 Buys Virtual Real Estate

Digitally/Socially Engaged Brand of the Year
Bronze
Awarded to
Kaplow
For
Baby Phat Builds Consumer Base via SM

Digital/Social Communications Campaign of the Year
Gold
Awarded to
French/West/Vaughan
For
Next Blue by Wrangler

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Gold
Awarded to
Weber Shandwick & MilkPEP
For
Got Milk? Breakfast BlogHer Prgm

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Silver
Awarded to
Weber Shandwick & MilkPEP
For
Modern Family Got Milk?

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Bronze
Awarded to
General Mills/Coyne PR
For
Honey Nut Cheerios 'America's Favorite Cereal'

Best Online Employee Communications
Gold
Awarded to
MWW Group
For
JetBlue's Flight Plan for the Future

Best Online Employee Communications
Silver
Awarded to
Pfizer
For
Pfizer Connect, Educate & Listen

Best Organizational E-Newsletter, External
Gold
Awarded to
Coyne Public Relations
For
Coyne PR Hotsheet

Best Organizational E-Newsletter, External
Silver
Awarded to
M Booth
For
"word" - M Booth's monthly Trend Letter

Best Organizational E-Newsletter, External
Bronze
Awarded to
Hunter PR
For
Hunter Public Relations-The 511 Newsletter

Best Online Newsroom of the Year
Gold
Awarded to
Denison University
For
TheDEN

Best Online Newsroom of the Year
Silver
Awarded to
Cisco
For
"The Network: Cisco's Technology News Site."

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Gold
Awarded to
Hunter Public Relations
For
Apple & Eve Fruitables School Music Mash-Up

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Silver
Awarded to
AIDS Healthcare Foundation
For
AHF Wins Members Project

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Bronze
Awarded to
The Foundation for Eye Health Awareness
and Weber Shandwick
For
Make a Spectacle of Yourself

Best Use of Digital/Social for a Consumer Technology Campaign
Gold
Awarded to
Euro RSCG Worldwide PR
For
Sears Blue Blogger Crew-Consumer Electronics

Best Use of Digital/Social for a Consumer Technology Campaign
Silver
Awarded to
Padilla Speer Beardsley, Inc
For
Memorex is Streaming Live!

Best Use of Digital/Social for a Consumer Technology Campaign
Bronze
Awarded to
"Richards Partners"
For
"FRAM Blogger Junke
t."

Best Use of Digital/Social for Higher Education Marketing
Gold
Awarded to
Denison University
For
TheDEN

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Gold
Awarded to
Waggener Edstrom
For
Shire's Gaucher Disease Awareness Month

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Silver
Awarded to
Hager Sharp Inc.
For
Best Bones Forever! Let's Dance Contest

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Bronze
Awarded to
The Foundation for Eye Health Awareness
and Weber Shandwick
For
Make a Spectacle of Yourself

Best Microsite or Specialized Website
Gold
Awarded to
Ruder Finn/RFI Studios
For
Mountain Dew Throwback Shack

Best Microsite or Specialized Website
Silver
Awarded to
Denison University
For
TheDEN

Best Microsite or Specialized Website
Bronze
Awarded to
M Booth
For
Ameda "I Breastfeed Because" Campaign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Gold
Awarded to
Euro RSCG Worldwide PR
For
Campaign Money Watch

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Silver
Awarded to
Weber Shandwick
For
Sharing the Army Strong Story

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Bronze
Awarded to
Euro RSCG Worldwide PR
For
The French Will Never Forget 9/11

Best Use of Search Engine Optimization in a Campaign
Gold
Awarded to
LEWIS PR
For
SEO Drives Competitive Positioning

Best Online/Social Media Community of the Year
Gold
Awarded to
M Booth
For
Ameda "I Breastfeed Because" Campaign

Best Online/Social Media Community of the Year
Silver
Awarded to
General Mills/Coyne Public Relations
For
MGCheerios on Twitter

Best Online/Social Media Community of the Year
Bronze
Awarded to
French/West/Vaughan
For
Wrangler Western

Best Social Network Messaging Strategy
Gold
Awarded to
Allways Integrated Marketing
For
DrinkNeuro

Best Use of Digital/Social for a Travel/Hospitality Campaign
Gold
Awarded to
Princess Cruises
For
50 Essential Experiences: The Travel Bucket List Blog

Best Use of Digital/Social for a Travel/Hospitality Campaign
Silver
Awarded to
Weber Shandwick
For
Omni Hotels & Resorts
Family Travel Skype Media Tour

Best Use of Video in a Digital/Social Environment
Gold
Awarded to
NVIDIA
For
NVIDIA Tegra 3 Demo Turns to Video Gold

Best Use of Video in a Digital/Social Environment
Silver
Awarded to
Paine PR/Citizen Paine
For
Power Those Who Protect Us

Best Use of Video in a Digital/Social Environment
Bronze
Awarded to
Padilla Speer Beardsley, Inc
For
Memorex is Streaming Live!

Download a PDF of the winners

Please note that awards were not given in categories or at category levels for which judges determined no qualified winner.

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