SOURCE: Winning Brands Corporation

October 16, 2007 11:57 ET

Winning Brands Approved for Aisle Displays in 102 Big Box Locations

Merchandising Investment Results in Superior Exposure in National Retailers

BARRIE, ON--(Marketwire - October 16, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) ( reports that its 2007 investment in new customized heavy-duty merchandising and display units is paying off with new orders. Three national retailers have authorized delivery of the durable structures to 102 store locations immediately to increase visibility of Winning Colours® Multi-Cleaner in their stores. Production of the custom fabricated units will be completed in early November 2007. The rolling rack concept enables retailers to easily locate up to 108 bottles of Winning Colours® into high-traffic aisle positions at each participating store instead of being confined to static shelf locations that hold less inventory and provide less visibility. A total of 11,016 bottles will be required by participating stores to fill the new display units in November. The Manufacturer's Suggested Retail Price (MSRP) is U.S. / CDN $9.95 each per 32oz bottle of Winning Colours® Multi-Cleaner.

Winning Brands CEO Eric Lehner states that the up-front costs of this program generate long term savings; "Over time, the investment in metal fabrication is spread over much longer display-life compared to typical cardboard or plastic. The units can be safely re-stocked, moved on casters, cleaned, given new graphics and have accessories attached -- unlike cheap disposable structures. The permanent nature of these units is also symbolic of an emerging long term relationship between Winning Brands and these retailers to serve the public together," says Lehner. Lorne Kelly, who was in charge of the development of this program at Winning Brands, adds, "We've made more units than needed to fill these initial orders so that participating retailers can roll-out to additional stores as quickly as they like. This latest commitment from our leading customers is great news. It gives Winning Colours® Multi-Cleaner high visibility and gives consumers the feeling that Winning Colours® really belongs in the store." Lehner points out that these approvals are the result of teamwork in 4 co-operating groups, "account management personnel at Dynamic Paintware (, design/manufacturing personnel at United Displaycraft (, buyers/managers within the retailing organizations themselves and Winning Brands' head office staff." The participating retailers will unveil their participation to coincide with their own proprietary promotional programs.

Winning Brands Corporation is an environmental company. It manufactures Winning Colours® Multi-Cleaner in Canada for domestic and export markets. Winning Brands' full product range includes a variety of environmentally responsible cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning amongst others. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. Winning Colours® Multi-Cleaner is making news in the Paint & Decorating industry because it is strong as a solvent, but gentle as soap. This makes it easy for paint professionals and do-it-yourselfers to deal with virtually all drips, drops and disasters with one convenient clean-up solution that is kind to skin and delicate surfaces.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3