Winning Brands Corporation

November 28, 2008 15:35 ET

Winning Brands Begins "Best in Class" Merchandising Operations for Winning Colours® Stain Remover

Implementation of Wings & Ink Merchandising Representative Network Provides In-Store Merchandising Support to National Accounts for Winning Colours Stain Remover

BARRIE, ONTARIO--(Marketwire - Nov. 28, 2008) - Winning Brands Corporation (PINK SHEETS:WNBD)(FRANKFURT:WMU) reports that it has finalized mutual operational commitments with Wings & Ink merchandising services group to implement a "Best in Class" in-store merchandising program to take Winning Colours Stain Remover sales management to the next level with key national accounts in Canada, which currently include Wal-Mart, The Home Depot, and Canadian Tire amongst others. With a National Field Team of over 1,000 Field Representatives, Wings & Ink is in a position to implement Winning Brands' oversight of planogram integrity for store convenience, best product presentation, accurate ordering, keeping shelves faced and tidy, noting low inventory sites for fast reorders and providing in-store product knowledge to store staff. The development is significant for Winning Brands and its business plan because it represents Winning Brands' emerging "National Brand" standard of excellence in the practical aspects that govern growth of sales and reputation amongst "national retail banner" category of business partners. The net effect of such programs has been shown to be enhanced sales per store for mutual benefit with the retail partners. Such measures take the professionalism of the business relationship with such retailers to the highest level - "Best Practices". This is key for Winning Colours Stain Remover because it is being positioned to become North America's favourite stain removing product.

The custom designed Winning Colours Stain Remover In-Store Ambassadorship Program will provide experienced, detail oriented field representatives to stores in an expanding arc of target markets, commencing with the Greater Toronto Area (GTA), North America's 5th largest city after Mexico City, New York, Los Angeles and Chicago. Field communications for the Winning Brands program will include live web reporting for quick and accurate reaction times. Information will include the results of Field Audits by which Winning Brands will ensure a consistent level of quality to its in-store presence and dispersion of product knowledge amongst store staff. Through such means Winning Brands is developing the internal infrastructure to partner with any national retail banners in Canada and the United States. Following the initial audit visits, continuity visits will address in-store staff turnover, new Point of Purchase opportunities and cross promotions for mutual benefit with the retail partners. The initiative coincides with an enhanced Winning Colours Stain Remover media plan for the GTA market to be unveiled week of December 8, 2008.

Winning Brands Corporation manufactures Winning Colours Stain Remover for consumer and commercial use as an environmental supplement to traditional solvents and cleaners. Large scale production takes place at the Grand Rapids Michigan facility of Surefil, LLC to augment Winning Brands' Canadian production. Winning Colours is gaining popularity for its unusual gentleness to skin and delicate surfaces while still being a powerful and versatile stain remover. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquids (alternative to perchloroethylene used in dry cleaning), KIND™ Laundry Products and CLEAN1™ - the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

To view the photo associated with this release please visit the following link:

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; (iv) gain customer acceptance of its products; (iv) overcome competitive factors and developments beyond the Company's control as well as other risks as disclosed by the Company from time to time. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™, CLEAN1™ and 1000+™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc. Niagara Mist Marketing Ltd. is an affiliate of Winning Brands Corporation.

Contact Information