SOURCE: Winning Brands Corporation

August 11, 2008 14:44 ET

Winning Brands Distribution Grows in America's West

Winning Colours® Stain Remover Gains New Partner in Utah

BARRIE, ON--(Marketwire - August 11, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its Winning Colours Stain Remover has been selected for distribution by Utah's Harrington & Company -- distributors to the hardware sector since 1938, serving Utah, Idaho and Wyoming. Harrington (http://www.harringtonco.com) is a member of the ProGroup. The listing is the latest in a continuous rollout of Winning Colours Stain Remover into a variety of U.S. regions amongst independents in the hardware sector. Winning Colours Stain Remover will be featured in Harrington's fall Van Program from the end of August. The specially equipped van will feature a Winning Colours Stain Remover display already set up with signage and racking for use by Harrington's various sales personnel in order to keep the van in continuous movement throughout their territory.

Winning Brands CEO Eric Lehner has stated that the company's first critical threshold of movement through its business phases is to achieve a listing with distributors and retailers who represent an aggregate of 5,000 points of sale. When this is achieved, the goal is to develop internal merchandising programs at those points of sale to move 5,000 bottles per day through the distribution structure. "We are making progress -- it's just a matter of time. When you move toward a clear and sensible goal, things have a tendency to get achieved. The market for Winning Colours Stain Remover amongst North America's 110 Million households and businesses can easily support the target volume of 1,800,000 bottles per year. In my opinion this is achievable. Our objective is that Winning Colours Stain Remover develops the reputation of being North America's favourite stain removing product. That's what we are working toward for this brand," says Lehner. Winning Brands Snr VP Lorne Kelly adds that his own travels across America confirm that Winning Colours Stain Remover is appreciated by those who discover it. "It's great -- there are moments of truth that become amazing and fun. For example, I might be speaking with the owner of a hardware store when by coincidence an employee gets paint all over their pants at the mixing counter that we can clean up on the spot. There are too many of these great moments for Winning Colours' growing popularity to be a fluke. It's a pattern. That's what we are developing," Kelly concludes.

Winning Colours Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca