SOURCE: Winning Brands Corporation

October 26, 2007 10:33 ET

Winning Brands Gets Midwest Representation for Winning Colours® Multi-Cleaner

Customized Store Activities Across Several States Available for the First Time

BARRIE, ON--(Marketwire - October 26, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) (www.WinningBrands.ca) reports that its Winning Colours® Multi-Cleaner brand received a boost today in the American heartland states of Missouri, Iowa, Nebraska and Kansas. IHS & Associates, a highly regarded Midwestern product support team headed by industry veterans Cory Iverson, Carl Iverson and Gene Welch has accepted front-line brand support responsibilities for Winning Colours® at several hundred key stores in the Paint & Decorating sector. These stores include Sherwin Williams, ICI, PPG/Porter Paints and other outlets where Winning Colours® is sold or should be sold. It is the first time that U.S. retailers of Winning Colours® Multi-Cleaner will receive such direct store level support. The use of this method has been found effective recently for the growth of Winning Colours® at Home Depot stores in Canada.

Support activities will include in-person product knowledge meetings with store staff, group seminars for contractors and retail customers, order entry and product placement assistance, regional & national show attendance and advertising coordination. The effect of the new arrangement will be to integrate Winning Colours® Multi-Cleaner into normal everyday sales activity at these stores by making it easy for consumers to find the product, and easy for the stores to sell the product. The significance of this development for the brand is that the IHS relationship will for the first time give Winning Colours® the impact of regular face-to-face store level merchandising activity on such a large scale in the USA.

IHS selected Winning Colours® Multi-Cleaner after observation of the product's early acceptance in test stores and an internal evaluation of the product's unique selling proposition. Cory Iverson, President of the organization, feels that the prospects are good; "We see a lot of product ideas, but this one has something different going for it. It's not just a here today, gone tomorrow flash in the pan. As far as we are concerned, Winning Colours® deserves to become a new household name for the stain remover and paint clean-up category. We believe in it, and we have the experience to make it happen. We are very selective. This is a winner."

Winning Colours® Multi-Cleaner is making news in the Paint & Decorating industry because it is strong as a solvent, but gentle as soap. This makes it easy for paint professionals and do-it-yourselfers to deal with virtually all drips, drops and disasters with one convenient clean-up solution that is kind to skin and delicate surfaces. Winning Brands Corporation is an environmental company. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. It manufactures Winning Colours® Multi-Cleaner in Canada for consumer and industrial markets. Winning Brands' full product range includes a variety of environmentally responsible cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning amongst others.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca