SOURCE: Winning Brands Corporation

May 02, 2008 12:32 ET

Winning Brands Listing Formalized by Amazon China

1000+™ Stain Remover Passes Review Phase; Formal Listing Follows

BARRIE, ONTARIO--(Marketwire - May 2, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) announces that Winning Colours® Stain Remover has passed the evaluation phase of its listing with China affiliate -- For the Chinese market, the product will be known as "1000+™ Stain Remover" to accommodate the non-roman alphabet of Chinese consumers. Amazon is a world leader in on-line consumer sales and entered the Chinese market through the acquisition of in 2004, now renamed The Winning Brands product had been under evaluation by since 2007 according to 4 criteria: assessment of interest by consumers, determination of whether satisfaction followed purchase, the safety of the product and the likelihood of growth. As a result of this evaluation, including actual product sales by, Amazon has granted a formal approval of the Winning Brands product. A new shipment of 1000+™ will leave for China 2nd Qtr 2008 with product labelling adjustments reflecting findings of the evaluation phase. A new on-line Product Page for 1000+™ is under development to reflect the findings and will be unveiled at that time.

Winning Brands CEO Eric Lehner states that this development gives Winning Brands a more dependable presence with Chinese consumers than was the case last year: "Consumers in international markets are only partly distinguished by cultural differences -- other factors are common to all consumers by virtue of their human nature, such as a desire to try something before committing to it. An on-line presence with which is more committed than testing will provide a practical way for diverse Chinese consumers from all parts of the country to obtain the product through the mail over time. However on-line sales in China are still at a very early stage and therefore applicable to a small percentage of the 1 Billion plus population. An on-line presence is not instead of developing an alliance with storefront retail partners. It's a step toward a nuanced distribution policy in a market that we are still learning about," says Lehner. "It is impossible to predict the final form of our presence in China because the market itself is morphing so rapidly. It's like trying to land a cargo plane on a runway that is continuously changing its orientation during the final approach. It has its risks," he concludes.

Winning Brands Corporation manufactures Winning Colours® Stain Remover at the Grand Rapids, Michigan facility of Surefill LLC and Winning Brands' original plant in St. Catharines, Ontario. The product has been gaining popularity for its ease of stain removal while being kind to skin and the environment, converting even oil-based messes into a simple clean-up with water. Winning Brands' full product range includes a variety of eco-responsible alternative cleaning solutions, including products for people with chemical sensitivity and Winning Brands' non-toxic SMART™ Wet Cleaning Solutions alternative to Perchlorethylene used in dry cleaning, KIND™ Laundry Products and CLEAN1™ Outdoor Cleaner

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors, Winning Colours is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. 1000+, KIND and CLEAN1 are trademarks of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3