SOURCE: Winning Brands Corporation

November 16, 2006 08:30 ET

Winning Colours Multi-Cleaner® Expands to Vermont

Benjamin Moore Banner Added to Retailer Network

BARRIE, ON -- (MARKET WIRE) -- November 16, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) www.WinningBrands.ca announces that Winning Colours Multi-Cleaner® will commence storefront sales in the State of Vermont in November 2006, also adding its first U.S. Benjamin Moore banner to the Winning Colours® network of retailers in the process.

Winning Brands' CEO Eric Lehner states that the company does not only focus on large population centres and large chains to develop distribution of Winning Colours Multi-Cleaner®. "There is a lot to be said for also developing a presence in smaller communities and amongst independent stores who build relationships that are real -- not virtual." says Lehner. "Vermont is known for being environmentally conscious and skeptical of fads. If your product makes sense here, it can make sense anywhere," he adds. Lehner emphasizes that "...it takes longer this way but results in a very solid business foundation when the work is done."

The lead Vermont retailer is located in Middlebury, VT and operates the largest paint and sundries section in Addison County. Winning Brands' Sales Manager Lorne Kelly points out that with a combination of householder direct mail brochure delivery and local radio support by the manufacturer, Winning Colours Multi-Cleaner® retailers in smaller communities can fast track to high awareness amongst residents. He says that "...The overall market is like one great big jig saw puzzle -- Winning Brands is patiently and systematically inserting Winning Colours Multi-Cleaner® into one community after another for an eventual national presence that has staying power and a good fit." Kelly adds, "It's perfectly natural that 'The Green Mountain State' would decide that our kindness to the environment and skin is a way to improve the way such messes should get cleaned up."

Winning Colours Multi-Cleaner® is an environmentally responsible clean-up solution that has come to the attention of professionals in the Home Improvement industry because of its ability to convert most oil-based and other complex stains and messes into a simple clean-up with plain water. The appeal of the product goes beyond technical performance because of its kindness to skin -- a feature increasingly important to consumers and retailers.

Winning Brands Corporation manufactures the product in North America for domestic and export needs. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The company's product range includes consumer and industrial versions of Winning Colours Multi-Cleaner® as well as Solvent Free Solutions™ alternatives to toxic Dry Cleaning solvents and other environmental cleaning solutions.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

Contact Information

  • Contact Information:
    Rhonda Windsor
    Vice-President
    Winning Brands Corporation
    (905) 898-0918
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    (705) 737-4062 Tel
    (705) 737-9793 Fax
    www.WinningBrands.ca