SOURCE: Aberdeen Group, a Harte-Hanks Company

January 16, 2008 13:54 ET

With Supply Chain Management Becoming a Strategic Market Differentiator, Executives Convene at Annual SCM Summit to Discuss Global Strategy

Aberdeen Brings Together Industry Thought Leaders to Develop Transformation Strategies Focused on Supply Chain Responsiveness, Strategic Alignment, Collaboration, And Sustainability

BOSTON, MA--(Marketwire - January 16, 2008) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), announced today that the annual Supply Chain Management Summit will take place on April 2-3, 2008 at the Seaport Hotel and World Trade Center in Boston, MA. The 2008 SCM Summit is the preeminent best practices and networking event for supply chain executives to accelerate their strategies in supply chain management. This event will offer best practices in supply chain strategy and execution for VPs of Supply Chain, COOs, CFOs, CIOs, and directors of logistics, manufacturing & purchasing.

The theme of this year's supply chain summit is TRANSFORMATION. In a recent survey of over 800 companies world-wide, it was revealed that more than 80% of companies are transforming their international supply chains and 90% of companies are transforming their domestic supply chains.

This year's summit will draw from the results of the recent survey to identify and discuss the four key drivers of transformation:

--  Supply chain responsiveness -- supply chain visibility and agility
    combine to deliver a responsive supply chain that can quickly identify and
    react to changes in supply, demand, and execution threats/opportunities.
--  Strategic alignment with business objectives and internal stakeholders
    (finance, corporate, product engineering, etc).
--  Integration/collaboration with trading partners across supply chain
    processes.
--  Gaining sustainability through green initiatives and corporate social
    responsibility.
    

"Our research shows that supply chains are being driven to transform and evolve due to market realities such as globalization of supply, increasing competitive pressures, and dwindling product life cycles," said Bob Shecterle, VP/Group Director of Research for Supply Chain. "This Summit will provide a forum where supply chain executives across industries can share their transformation experiences and challenges as they learn what Best-in-Class companies can achieve."

During the proceedings Aberdeen will also recognize five Best-in-Class organizations as 2008 Aberdeen Achievement Award Recipients for Best-in-Class supply chain accomplishments in the following categories:

--  Process excellence
--  Executive stewardship
--  Business evolution
--  Innovation in technology
--  Performance excellence
    

For additional information on the summit or to register, please visit: http://www.aberdeen.com/events/live/GSC08/.

Call for presenters -- to nominate an executive summit presenter, please visit: http://www.aberdeen.com/events/live/GSC08/speakers.asp.

Sponsorship -- Technology Vendors and Solutions Providers that wish to participate, please visit: http://www.aberdeen.com/events/live/GSC08/sponsors.asp or contact Jason Hobart, Sales Director, Phone 617-854-5243 or jason.hobart@aberdeen.com.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com

Contact Information