SOURCE: Sage Software

October 04, 2005 09:00 ET

Wolters Kluwer Health Achieves Complete Data Integration for Three Business Divisions With SalesLogix CRM Suite

Consolidated Sales Pipeline and Marketing Efficiencies Increase Sales and Reduce Average Order Fulfillment Time From Three Days to Six Hours

SCOTTSDALE, AZ -- (MARKET WIRE) -- October 4, 2005 -- Sage Software today announced that Wolters Kluwer Health, a leading global provider of information for medical and health professionals, has completed consolidation of three business division databases into an integrated SalesLogix CRM suite. SalesLogix has automated business processes that are helping over 500 Wolters Kluwer Health sales, marketing and product development employees increase sales of products such as pharmaceutical databases and medical journals across all medical communities.

"Our sales representatives rely on SalesLogix to help manage their customer relations and to provide sales process efficiencies," said Scott Gitters, Director of Sales Operations for the Professional & Education Division of Wolters Kluwer Health. "With SalesLogix, we have reduced order fulfillment times by days and, more importantly, can better provide sales representatives with the tools and efficiencies needed to make their jobs more effective. It is hard to put a price on the value that SalesLogix has provided our organization."

Employees in Wolters Kluwer Health's Clinical Tools, Pharma Solutions and Professional & Educational divisions use SalesLogix to forecast sales opportunities, print and distribute sales literature, manage marketing campaigns, generate quotes and process orders. Field-based sales employees use a full-featured remote client to access prospect information, view product data including international pricing in various currencies, contact product maintenance associates and track inventory levels.

The remote synchronization and mobility benefits provided by SalesLogix have reduced the average order process from three days to six hours and have lead Wolters Kluwer Health to designate SalesLogix with its award of excellence as one of the top ten business processes within its organization.

Customized Functionality For Distinct Business Units And Operations

Stephen Pond Consulting, LLC assisted Wolters Kluwer Health with the deployment of SalesLogix for seven distinct Wolters Kluwer sales teams, spanning the three business units in eight countries. Each sales team has customized SalesLogix features designed for their own unique business processes. SalesLogix deployment and advanced security features allow all business units to operate from a centrally managed database.

"The Wolters Kluwer implementation is an excellent example of the broad CRM flexibility that SalesLogix can provide across larger organizations," explained Stephen Pond of Stephen Pond Consulting, LLC. "Each division of the company is using customizations tailored to their daily operations, with all data feeding into a central CRM database that integrates with the company's ERP system."

Product, order entry, customer comment and event modules were also created within SalesLogix to assist cross-functional operations.

Product Module -- Allows users to search products by different attributes, lookup the number of items in stock and pricing in multiple currencies. Users can export data to Microsoft Excel as a quote and print product literature and catalogs on demand. All data within the product module is populated using web services capabilities that update and synchronize to mobile users every 30 minutes.

Order Entry Module -- Allows users to place inventory, gratis and sales orders. Order processing utilizes web services capabilities and business rules for processing orders through the company's ERP system. Users can save orders as drafts, print receipts and place orders anytime without the need for a network connection. Order numbers, shipping charges and ship dates from the ERP system are synchronized to SalesLogix.

Customer Comment Module -- Allows users to capture and store customer feedback about specific products via emails sent with hyperlinks to online questionnaires. Responses are linked directly to SalesLogix contact and opportunity records for analysis by the marketing and sales teams.

Event Module -- Allows users to access over four years of event history and make educated decisions about future event attendance. Sales representatives can create event profiles and order the inventory needed for each exhibition. All sales orders associated with an event are processed through the ERP system and SalesLogix.

"We worked in close cooperation with Stephen Pond Consulting to create a sales force automation system that provides many customized features within SalesLogix," explained Micah Huerta, Lead SalesLogix Developer for Wolters Kluwer Health. "The system's integrated modules help simplify cross-functional operations and empower our employees with nearly instant access to sales pipeline and product resources."

"The benefits of integrated data across every aspect of the managed customer experience are clearly evident in this implementation," said Bob Neeser, Vice President of CRM sales for Sage Software. "Many CRM market alternatives simply cannot achieve this level of process integration. The customizations made by Stephen Pond Consulting have helped take Wolters Kluwer Health to a new level of performance."

SalesLogix CRM Suite

With over 7,000 customers worldwide, SalesLogix is the CRM leader for small to medium-sized businesses. SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization's unique customer acquisition, retention and development processes. SalesLogix is available through the Sage Software CRM channel of over 450 business partners. For more details, visit

About Wolters Kluwer Health

Wolters Kluwer Health is a leading provider of information for professionals and students in medicine, nursing, allied health, pharmacy and the pharmaceutical industry. It is part of Wolters Kluwer nv, Amsterdam, an international legal, tax, business, education and health information services company with annual sales (2003) of EUR 3.4 billion. The Clinical Tools business unit offers industry-leading intellectual property, next-generation integrated drug and disease databases and point-of-care information tools for healthcare professionals. These tools aid in disease management, error reduction, workflow improvements, and more effective patient management and are used in thousands of hospitals, pharmacies, and physician offices. The business unit includes the Medi-Span, Facts and Comparisons, Clin-eguide and SKOLAR brands. Other major brands of Wolters Kluwer Health include traditional publishers of medical and drug reference tools and textbooks, such as Lippincott Williams & Wilkins; electronic information providers, such as Ovid Technologies; and pharmaceutical information provider Adis International. For more details, visit

About Sage Software (formerly Best Software)

Sage Software offers leading business management products and services that support the needs, challenges and dreams of more than 2.4 million small and mid-sized customers in North America. Its parent company, The Sage Group plc (LSE: SGE.L), supports 4.5 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra, ACCPAC, ACT!, BusinessVision, CPASoftware, FAS, MAS 90, MAS 200, MAS 500, MIP, Peachtree, SalesLogix, and Timberline Office, among many others. For more information, please visit the Web site at or call (866) 308-BEST.

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