SOURCE: Flutter


April 28, 2010 03:04 ET

Women Looking for Fashion Advice Online

Flutter Launches Online Fashion Boutique and Flutter Fashion Fix Blog

PASADENA, CA--(Marketwire - April 28, 2010) -  Research has shown that women are stressed, have little time to shop, and would appreciate help in determining the right clothes and styles to wear. Shows such as TLC's "What Not to Wear" and Style's "Fashion Emergency" clearly speak to this need for advice. Where women find designer clothing and fashion advice is changing: online apparel sales are almost double in-store sales reports and according to the 2010 BlogHer/iVillage study, blogs are second only to search as the preferred media source for women looking for purchasing information. One place they can find excellent fashion help and affordable designer clothing is the recently launched online fashion boutique and their blog, FlutterFashionFix, edited by Jennifer Allen.

Allen literally grew up in the fashion business. Her mother, Jane Popovich, opened the first Flutter store over 25 years ago in Pasadena, California and it's been the fashion secret of successful professional women and celebrities in Los Angeles ever since. Flutter's successful formula has always been beautiful, wearable designer clothing coupled with sound advice on how to wear it -- for every day and special occasions. Now that special Flutter combination is available to women everywhere at

"Our team of fashion experts understands women, fashion and how to make current styles wearable and flattering," says Allen. "What you see on the runway shows is not always appropriate for everyday wear. We can show you how to take those looks and adapt them to your look. We have customers who have shopped with us for years and bring their daughters to us for fashion advice and help. Now that we are online and we're posting fashion tips at, we look forward to helping women across the U.S." also publishes weekly fashion articles with designer trend information and fashion tips. Recent articles featured cropped pants and boyfriend jackets from Elliott Lauren, and the spring 2010 trend for a new look in white tops with ideas on how to wear garments from the Cynthia Steffe and XCVI collections.

For designer clothing and fashion advice visit

Read the blog at

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