SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

April 28, 2010 20:41 ET

Words That Work in the Press, Politics & Public Relations -- an Exclusive Interview With Political Consultant and Pollster Dr. Frank Luntz

Bulldog Reporter's Daily 'Dog Presents a One Hour Audio Conference and Exclusive Interview With: Dr. Frank Luntz -- only $99

OAKLAND, CA--(Marketwire - April 28, 2010) -  PR and communications professionals looking to dramatically punch up the power of their campaigns and copy need to attend this new audio conference from Bulldog Reporter titled: "Words That Work in the Press, Politics & Public Relations -- an Exclusive Interview with Political Consultant and Pollster Frank Luntz."

In just 60 minutes Dr. Frank Luntz brings PR pros up to date on the latest trends, newest research and breaking techniques his team has unearthed to drive persuasive communications. Take this rare opportunity to hear one of the most influential thinkers in media, marketing and politics offer his tips to help PR pros communicate with conviction and deliver clear, credible communications at their organization or client. Not only will they hear how to grab their audiences' attention and, ultimately, influence their behavior -- but they will also discover how to maximize what he calls "ROL" (return on language) in areas ranging from corporate reputation and employee satisfaction to product development and media relations.

This exclusive PR University audio conference takes place on Tuesday, May 4, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) and features top political consultant and pollster:

Dr. Frank Luntz, Author, "Words that Work: It's Not What You Say it's What People Hear," "What Americans Really Want...Really;" Corporate Communications Consultant

Here's what PR pros will take away from this event:

  • The New America: Recent research uncovering the emotional hot buttons and developing trends that move Americans to action -- and how to incorporate them into their messaging and marketing
  • The Ten Rules of Effective Language: How language and visuals can change hearts, minds and behaviors -- plus easy principles they can apply to do the same for their organization
  • Headlines and findings from decades of research, polling and consulting to the opinion elite worldwide, with proven results that withstand the test of time
  • The Message Creation Process: The tools and planning processes -- from focus groups to message mapping and beyond -- essential for powerful message creation
  • Killer Words: A laundry list of key words and phrases brands, CEOs and politicians are using today to influence audiences
  • Words we remember -- key phrases that stick with audiences and consumers
  • Myths and realities about language and people -- plus the most common messaging mistakes and how to prevent them
  • Controlling crises with clear communications -- how effective language usage can serve in times of crises
  • Corporate and Political Case Studies: High profile examples of Luntz's work in action (from transforming the "estate tax" into "the death tax" to re-casting "drilling for oil" as "exploring for energy") -- plus lessons they can apply to your own efforts

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University audio conference costs just $99 per dial-in site. Participants in the 60-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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