SOURCE: StrongMail

December 09, 2009 08:00 ET

Workopolis Employs StrongMail to Optimize and Streamline Its Email Marketing

StrongMail Enables Canada's Largest Job Site to Send More Targeted Emails While Improving Deliverability

REDWOOD CITY, CA--(Marketwire - December 9, 2009) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced that Workopolis, Canada's leading provider of Internet recruitment and job search solutions, has chosen and deployed StrongMail to power its marketing emails and job alerts, resulting in improved performance and efficiency.

Founded in 2000, Workopolis is a partnership of Toronto Star Newspapers Ltd. and Gesca Ltd., the newspaper subsidiary of Power Corporation of Canada. With more than two million unique visitors a month*, Workopolis is easily Canada's largest job site, and email plays a vital role in helping employers and job seekers get the most out of Workopolis' products and services. In order to better monetize its email streams and deliver more relevant content to its members, Workopolis began looking to replace its custom-built solution, which offered little visibility or flexibility for optimizing its programs.

After evaluating a variety of top-tier hosted and on-premise solutions, Workopolis determined that StrongMail would enable them to achieve their database marketing objectives with a flexible solution that would be more cost-effective than competing hosted solutions.

"By improving our deliverability and enabling us to easily segment and engage our users with relevant messages, StrongMail has greatly increased the results of our database marketing efforts," said Justin Plumridge, B2B Product Manager at Workopolis. "The flexibility of the StrongMail solution and the quality of its reporting has opened up a new revenue channel for us, as we can now monetize valuable real estate in our newsletters and career alerts."

By switching to StrongMail, Workopolis has leveraged its advanced segmentation and targeting capabilities to better engage job seekers and employers with relevant messages, regardless of whether they are currently in or outside of a recruiting or job search cycle. StrongMail's clear reporting, accurate metrics, and dynamic content engine also provides Workopolis the ability to monetize their email newsletter through the insertion of relevant third-party advertising. In addition to streamlining time-intensive processes related to their previous system, StrongMail also provides them a much more cost-effective system as compared to the CPM fee-structure of traditional email service providers.

"By making a smart investment to improve the performance and efficiency of its email programs, Workopolis now is well positioned to fully leverage this powerful channel to drive both revenue and customer satisfaction," said Kristin Hersant, director of corporate marketing for StrongMail. "Workopolis clearly understands that having a reliable email platform for delivering relevant communications is of utmost importance, especially in an industry where quality of service is the most effective way to stand out from the competition."

About Workopolis

Workopolis ( is the best resource for Canadians considering job transition and for employers seeking qualified job candidates. Workopolis provides a fully bilingual suite of industry-leading products and solutions including:

--  Tools to help job seekers find the right next job, including career
    alerts, newsletters, and Resume Rescue consultation services;
--  Tools to help currently employed individuals, considering a mid-term
    career move make a better decision; including expert career advice and an
    online salary calculator;
--  NicheNetwork: Canada's largest network of trade- and sector-specific
    job boards; ideal for accessing hard-to-find highly skilled candidates;
--  A powerful resume database including user-friendly search functions
    and intuitive screening tools which are ideal to reach not only highly
    engaged job-seekers but also those casually interested in a mid-term job

Workopolis has 160 staff in 9 offices across Canada. Workopolis is a partnership of Toronto Star Newspapers Ltd. and Gesca Ltd., the newspaper subsidiary of Power Corporation of Canada. Workopolis is the exclusive Official Supplier of Online Recruitment Services for the Vancouver 2010 Olympic and Paralympic Winter Games.

*Source: ComScore -- Jan. - Oct. 2009

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit or follow us online at or