June 17, 2010 05:46 ET

World Cup on Orange Alert as Nike Football Boots Sweep South Africa, Report Kitbag

Nike Elite Boots Are the Biggest Hit in Footwear at the World Cup 2010

WEST YORKSHIRE, UNITED KINGDOM--(Marketwire - June 17, 2010) - Since the start of the FIFA World Cup 2010 last Friday one trend that has become apparent is the popularity of the Nike Elite Series of boots used on the pitch, characterised by their distinctive flashes of orange. In response to this popularity, Kitbag are today promoting their range of World Cup football boots, including the Nike Elite Series.

Football stars wearing the Nike boots include England's Wayne Rooney (who is involved in their advertising campaign), Portugal's Cristiano Ronaldo, France's Franck Ribery, USA's Clint Dempsey and Ivory Coast's Didier Drogba.

Nike, Adidas and Puma all unveiled new football boots specifically for the FIFA World Cup 2010; the Nike Superfly, Adidas Adizero and Puma PowerCat Tricks. Look out for the Adidas boots – touted as the lightest ever football boot – on Argentina's Lionel Messi, Germany's Lukas Podolski and England's Jermaine Defoe, while some of the players wearing the Puma boot include England's Michael Carrick and Serbia's Nemanja Vidic.

A spokesperson for Kitbag, Europe's leading sports online retailer, said "Team kits come in all sorts of colours, but there is seemingly only one colour of boot that players are wearing at this World Cup; orange."

"So many players are favouring these new Nike boots, from the major football stars like Rooney and Ronaldo right down to the players in the lesser known teams, that it really has become the World Cup staple for footwear."

"Kitbag offer the full range of Nike Elite Series boots and if you order from us at the moment you'll get a free football worth £19.99. We also offer the World Cup range from Adidas and Puma."

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