SOURCE: CEO America, Inc.

September 29, 2005 14:41 ET

World Famous Santa Monica Pier Supports Local Schools

Digital Currency Used to Fund Local Education Foundation

SANTA MONICA, CA -- (MARKET WIRE) -- September 29, 2005 -- CEO America, Inc. (OTC: CEOA) announced today that Pacific Park on the Santa Monica Pier has signed on as one of the key merchants for the MyCommunity™ Digital Currency Program, which benefits the Education Foundation, a project of the Santa Monica-Malibu Unified School District ("SMMUSD").

The world famous Pacific Park on the Santa Monica Pier, visited by millions of people each year, will be supporting local students by donating a percentage of the purchases by consumers using the MyCommunity™ payment card at its ticket booth, souvenir stores and food concessions. Jeff Klocke, director of sales and marketing of Pacific Park stated, "we have always been a supporter of the local community and the MyCommunity™ Card will be another extension of our commitment to local children and parents."

Established in 1982, the Education Foundation is a non-profit fund-raising organization dedicated to preserving, supporting and enhancing a comprehensive range of programs within the SMMUSD Foundation's programs include funding support for literacy, providing funds for innovative class programs, science scholarships and For The Arts, Co-Chaired by Mel Gibson and Greg Coote, an endowment to permanently fund arts education in Dance, Drama, Music and Visual Arts.

Pacific Park on the Santa Monica Pier joins other local merchants including retailers, manufacturers and other local businesses who are giving back a percentage of their sales from the use of the MyCommunity Digital Currency payment card to support the Foundation. Beginning next month, CEO America and the SMMUSD will be distributing tens of thousands of free MyCommunity cards to local parents and students. Cardholders then load the cards with funds via electronic transfer or a check, and the stored values of the cards are used at participating merchants who support the MyCommunity program. For merchants, it's a great way to retain and grow their customer base and a simple, focused, sustainable and safe way to provide meaningful contributions to any community program.

David Vaters, Chairman of CEO America, stated, "We are pleased to offer our local merchants the technology that provides a unique, painless fundraising vehicle which benefits the students of Santa Monica and Malibu". He added, "We invite all local retailers to join us in helping to support our local community."

About the MyCommunity™ Program

The MyCommunity™ Digital Currency Card, powered by CREDITZ™, is a unique way for school districts, non-profit groups and local community organizations to raise needed funds and involve local merchants in their causes. For the Education Foundation of the Santa Monica-Malibu Unified School District, the program will include the distribution of over 100,000 cards through various promotional events and activities over the next 12 months including cooperation and participation with the Santa Monica-Malibu School Board, Santa Monica-Malibu PTAs, Chamber of Commerce, the cities of Santa Monica and Malibu and of course the students who are the ultimate beneficiaries of this much needed additional funding.

About CEO America, Inc.

CEO America, Inc., (OTC: CEOA) CREDITZ transforms cash and even reward points/miles into a universal digital form enabling transactions on any payment platform including in stores, online or wireless. CREDITZ inherent sub-micro payment system provides payment capabilities under 1 cent. CREDITZ Digital Currency is a revolutionary, open platform business model that is partnering with the entire payment industry to enhance credit, debit, loyalty, gift and stored value card offerings. The CREDITZ™ system provides enhanced and ultra-secure payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, and reward programs.

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