SOURCE: ICON Health & Fitness

ICON Health & Fitness

February 03, 2010 15:50 ET

World Gym International Signs Partnership With FreeMotion Fitness for Cable-Based Functional Strength Fitness Equipment

LOGAN, UT--(Marketwire - February 3, 2010) -  FreeMotion Fitness announced today it has signed an agreement with World Gym International to become the exclusive provider of cable-based functional strength equipment for the Southern California-based company.

"FreeMotion has established itself as the innovation leader in cabled-based functional strength equipment, and we are very excited about our new partnership. We know our franchisees, as well as their members, will be ecstatic to find this equipment available at World Gym locations across the globe," said Bill Windscheif, Vice President of Gym Development for World Gym International.

FreeMotion Fitness will provide a range of its patented cabled strength training products, including the award-winning FreeMotion Cable Cross™, to more than 200 World Gyms locations across 36 states, Canada, Mexico, Central & South America, Africa, Russia, Asia, Australia, and in the UAE.

"We are excited about the new direction World Gym is going," said Pat McGinnis, President of FreeMotion Fitness. "We look forward to being a key factor in their success."

About World Gym (

The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of Muscle Beach in Venice, CA. Since that time, World Gym has evolved into an internationally recognized brand.

World Gym currently has over 200 franchisees worldwide and plans include further expansion of the global gym network and the opening of strategically located flagship gyms.

About FreeMotion Fitness (

FreeMotion Fitness is committed to making products of incomparable quality and performance in the commercial fitness industry today. FreeMotion offers wall-to-wall solutions with FreeMotion functional equipment, FreeMotion Cardio and FreeMotion EPIC strength. FreeMotion Fitness is found in elite health clubs facilities around the world, including the U.S. Olympic Training Center in Colorado Springs, and the training centers for the San Francisco 49ers, the U.S. Open and the French Open, among others.

Contact Information

  • Contact
    Colleen Logan
    FreeMotion Fitness
    Email Contact

    Bill Windscheif
    World Gym International
    Email Contact