January 19, 2010 14:00 ET

Worldcolor Awarded Contract Renewal by Personal Creations That Includes Additional Multichannel Solutions

MONTREAL, CANADA--(Marketwire - Jan. 19, 2010) - Worldcolor (TSX:WC)(TSX:WC.U) is pleased to announce it has signed a multi-year agreement with PC Acquisition, Inc. for the continued production of the Personal Creations Catalog program. In addition to printing the catalog program, Worldcolor will provide integrated multichannel solutions utilizing variable data print, email and microsites to strengthen the impact of Personal Creations' catalog program.

Personal Creations is a privately held, Chicago, IL based retailer that provides an array of personalized items and gifts for any occasion. Personal Creations generates sales through its mail order catalog, online digital catalog and website.

As part of this contract renewal, Worldcolor will continue to provide Personal Creations with an inline co-mail solution that generates significant postal savings for this program. The award of this work extends an existing 20-year relationship between Worldcolor and Personal Creations.

Complementing the existing catalog program, Worldcolor's Integrated Multichannel Solutions™ team will use the data from Personal Creation's customer database to provide one-to-one marketing solutions across multiple channels. The variable data, multichannel solution links the printed piece, e-mail, on-line content, and e-commerce solutions through consistent and targeted messaging to the end consumer via multiple media channels. The program will also include a variety of new creative and print formats designed by Worldcolor's creative group to measure the effectiveness of the media channels and media mix.

"As the printer of choice for Personal Creations, we are excited to provide a complete package of innovative solutions to enhance their continued growth. Worldcolor's inline co-mail solution will reduce catalog distribution costs and our fully integrated digital media campaign will maximize the return on Personal Creations' overall marketing investment." said Mike Bloomfield, Executive Vice President of Sales, Worldcolor. "This comprehensive multichannel solution will include a focus on increased frequency and targeted offers, thereby strengthening the catalog program's effectiveness."

John Semmelhack, CEO, Personal Creations, said Worldcolor's leadership in inline co-mail solutions, multichannel solutions and excellent service led him to recommit and expand the agreement: "Worldcolor continually has provided us with the best value in all areas of production, quality and service."

Forward-looking statements

To the extent any statements made in this press release contain information that is not historical, these statements are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are forward-looking information within the meaning of the "safe harbor" provisions of applicable Canadian securities legislation (collectively "forward-looking statements"). These forward-looking statements relate to, among other things, prospects of the Company's (the "Company") industry and its objectives, goals, strategies, beliefs, intentions, plans, estimates, projections and outlook, and can generally be identified by the use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms, variations on them and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. The Company has based these forward-looking statements on its current expectations about future events. Forward-looking statements do not take into account the effect of transactions or other items announced or occurring after the statements are made. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset write-downs or other charges announced or occurring after the forward-looking statements are made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct, and forward-looking statements inherently involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such forward-looking statements.

Important factors and assumptions as well as the Company's ability to anticipate and manage the risks associated therewith that could cause actual results to differ materially from these expectations are detailed from time to time in the Company's filings with the U. S. Securities and Exchange Commission ("SEC") and the securities regulatory authorities in Canada, available at and (copies of which are available on The Company cautions that any such list of important factors that could affect future results is not exhaustive. Investors and others should carefully consider the factors detailed from time to time in the Company's filings with the SEC and the securities regulatory authorities in Canada and other uncertainties and potential events when relying on its forward-looking statements to make decisions with respect to the Company.

Unless mentioned otherwise, the forward-looking statements in this press release reflect the Company's expectations as of January 19, 2010, being the date at which they have been approved, and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws.

About Personal Creations

Personal Creations Inc is a private company categorized under Giftwares-Manufacturers and located in Lemont, IL.

About Worldcolor

Worldcolor is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. Founded in 1903, Worldcolor's products include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics and mail list technologies. During its century-long existence, Worldcolor has had a rich tradition of leadership and excellence. Its team of approximately 18,000 employees is focused on helping clients meet their needs from facilities located in the U.S., Canada, Argentina, Brazil, Chile, Colombia, Mexico and Peru. More information about Worldcolor can be found on its Web site at

Contact Information

  • Worldcolor
    Tony Ross
    Vice President, Communications
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer