Worldcolor
TSX : WC
TSX : WC.U

Worldcolor

September 17, 2009 11:00 ET

Worldcolor Introduces New Logo and Branding

MONTREAL, CANADA--(Marketwire - Sept. 17, 2009) - World Color Press Inc. (TSX:WC)(TSX:WC.U) ("Worldcolor") today introduced its new logo and announced that effective immediately the Company's go to market identity will be Worldcolor.

Worldcolor is more than a name; it is the essence of who we are and what we do. World is a testimony to our determination to lead and expand our business across all borders. Color is the essence of our business; reaching and touching people with printed and digital images and related services. We have merged the two words into one to bring new energy, a new-economy feel and a modern edge to the name.

Our brand promise encapsulates our message to customers: "Worldcolor is the partner of choice for reaching your target audience through print and electronic communications."

"Today we take an important step in the marketing of our fresh start. This marks the beginning of a new era for our organization, "said Mark Angelson, Chairman and CEO of Worldcolor. Strengthened by the confidence of our loyal customers, suppliers and employees, Worldcolor is positioned to resume its leadership role in transforming our industry and to meeting the changing needs of our customers."

Our logo is the visual representation of our name and our business purpose. The stylized W connotes growth and progression and represents a webpress-like icon evoking our heritage and core competency. The name warrants multiple colors. The blue is part of our heritage and provides visual continuity. The green represents our commitment to sustainability. Finally the style of the logo is bold, demonstrating a solid foundation that is forward-looking and determined.

New website and e-mail address

The Company's website can now be found at www.worldcolor.com and e-mail addresses will be changed to @worldcolor.com, however e-mails sent to individuals at the old address will be redirected for a minimum of one-year. Worldcolor will also be changing the signage on all its facilities during the coming year.

Worldcolor is the second largest printer in the Americas. Its shares are traded on the Toronto Stock Exchange (TSX) under the symbols "WC" and "WC.U". The Company has operations throughout North America and Latin America providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. The Company's legal name will remain World Color Press Inc. but beginning today the go to market name and brand will be Worldcolor.

Forward-looking statements

To the extent any statements made in this press release contain information that is not historical, these statements are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are forward-looking information within the meaning of the "safe harbor" provisions of applicable Canadian securities legislation (collectively "forward-looking statements"). These forward-looking statements relate to, among other things, prospects of the Company's (the "Company") industry and its objectives, goals, strategies, beliefs, intentions, plans, estimates, projections and outlook, and can generally be identified by the use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms, variations on them and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. The Company has based these forward-looking statements on its current expectations about future events. Forward-looking statements do not take into account the effect of transactions or other items announced or occurring after the statements are made. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset write-downs or other charges announced or occurring after the forward-looking statements are made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct, and forward-looking statements inherently involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such forward-looking statements.

Important factors and assumptions as well as the Company's ability to anticipate and manage the risks associated therewith that could cause actual results to differ materially from these expectations are detailed from time to time in the Company's filings with the U. S. Securities and Exchange Commission ("SEC") and the securities regulatory authorities in Canada, available at www.sec.gov and www.sedar.com (copies of which are available on www.worldcolor.com). The Company cautions that any such list of important factors that could affect future results is not exhaustive. Investors and others should carefully consider the factors detailed from time to time in the Company's filings with the SEC and the securities regulatory authorities in Canada and other uncertainties and potential events when relying on its forward-looking statements to make decisions with respect to the Company.

Unless mentioned otherwise, the forward-looking statements in this press release reflect the Company's expectations as of September 17, 2009, being the date at which they have been approved, and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws.

About Worldcolor

Worldcolor is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. Founded in 1903, Worldcolor's products include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics and mail list technologies. During its century-long existence, Worldcolor has had a rich tradition of leadership and excellence. Its team of approximately 20,000 employees is focused on helping clients meet their needs from facilities located in the U.S., Canada, Argentina, Brazil, Chile, Colombia, Mexico and Peru. More information about Worldcolor can be found on its Web site at www.worldcolor.com

Contact Information

  • Worldcolor
    Tony Ross
    Vice President, Communications
    514-877-5317
    800-567-7070
    or
    Worldcolor
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer
    514-877-5143
    800-567-7070