March 16, 2010 09:09 ET

Worldcolor Launches V2™ Print-to-Web Solution for Catalog, Directory, Magazine, and Retail Insert Segments

MONTREAL, CANADA--(Marketwire - March 16, 2010) - Worldcolor (TSX:WC)(TSX:WC.U) today announced the launch of V2™ (Virtual Version), a print-to-web solution designed to seamlessly integrate print with on-line advertising, email, social and mobile marketing promotions. V2 enhances and complements the print product with segment-appropriate interactive features for digital media including robust search, video, audio and Flash.

"V2 liberates print from the coffee table, book shelf, newsstand, and newspaper at a remarkable price," says Maura Packham, Vice President Worldcolor North American Marketing. "It's all about helping our clients engage in a relevant conversation with their audiences across all media channels. With V2 we are able to help our clients leverage their print investment with a dynamic online virtual version that delivers an amazing user experience with minimal impact to internal processes and resources."

V2 is an enhanced and updated version of the digital edition technology that the Company has already successfully applied to more than 400 magazine and newsletter titles. The new V2 offers enhanced features to those publishing applications, plus industry-breakthrough digital applications for catalogs, retail inserts and directories. A full suite of reporting options with visitor profiling data and related tracking allows V2 users to continually refine and improve the effectiveness of their advertising and target marketing programs. 

According to Dan Scapin, President Worldcolor Premedia and Logistics Solutions, "V2 goes beyond the standard digital edition and e-flyer solution by providing both publishers and marketers an easy integration of print, on-line advertising and e-commerce. V2 provides a streamlined workflow for distributing content simultaneously across multiple channels, speeding time-to-market, improving program results and lowering overall costs."

"Printed catalogs, directories, and inserts continue to be powerful drivers of sales and store traffic and statistics clearly show that their impact is enhanced when integrated into a multichannel campaign," says Packham. "Businesses recognize the power of an integrated approach but often encounter organizational, technical and supplier barriers to executing integrated print and digital strategies. V2 can help solve that problem."

V2 is one of many Worldcolor products developed to solve our client's greatest marketing challenges. Other products include net.driver™, store.driver™, flexappeal™ and Integrated Multichannel Solutions™ or IMCS™ for client marketing strategy services.

To experience V2 and our other innovative products, visit, call 1-800-412-IMCS, follow the IMCS team at, or email a client solution strategist at

Forward-looking statements

To the extent any statements made in this press release contain information that is not historical, these statements are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are forward-looking information within the meaning of the "safe harbor" provisions of applicable Canadian securities legislation (collectively "forward-looking statements"). These forward-looking statements relate to, among other things, prospects of the Company's (the "Company") industry and its objectives, goals, strategies, beliefs, intentions, plans, estimates, projections and outlook, and can generally be identified by the use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms, variations on them and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. The Company has based these forward-looking statements on its current expectations about future events. Forward-looking statements do not take into account the effect of transactions or other items announced or occurring after the statements are made. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset write-downs or other charges announced or occurring after the forward-looking statements are made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct, and forward-looking statements inherently involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such forward-looking statements.

Important factors and assumptions as well as the Company's ability to anticipate and manage the risks associated therewith that could cause actual results to differ materially from these expectations are detailed from time to time in the Company's filings with the U. S. Securities and Exchange Commission ("SEC") and the securities regulatory authorities in Canada, available at and (copies of which are available on The Company cautions that any such list of important factors that could affect future results is not exhaustive. Investors and others should carefully consider the factors detailed from time to time in the Company's filings with the SEC and the securities regulatory authorities in Canada and other uncertainties and potential events when relying on its forward-looking statements to make decisions with respect to the Company.

Unless mentioned otherwise, the forward-looking statements in this press release reflect the Company's expectations as of March 16, 2010, being the date at which they have been approved, and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws.

About Worldcolor

Worldcolor is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. Founded in 1903, Worldcolor's products include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics and mail list technologies. During its century-long existence, Worldcolor has had a rich tradition of leadership and excellence. Its team of approximately 18,000 employees is focused on helping clients meet their needs from facilities located in the U.S., Canada, Argentina, Brazil, Chile, Colombia, Mexico and Peru. More information about Worldcolor can be found on its Web site at

Contact Information

  • Worldcolor
    Tony Ross
    Vice President, Communications
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer