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World's First Interactive Live Entertainment Service Creates New Audiences for $10 Billion Concert Business
DeepRockDrive Launches With Over 10,000 Members and $3 Million in Seed Funding; "Socialcasting" Blends HD Live Performances With Personalized Camera Angles, Interactive Audience Feedback and Facebook/OpenSocial Compatibility
| Source: DeepRockDrive
LAS VEGAS, NV--(Marketwire - January 9, 2008) - INTERNATIONAL CES -- DeepRockDrive
(www.DeepRockDrive.com), the world's first live interactive entertainment
service, today launched its breakthrough "socialcasting" platform, allowing
any artist the ability to perform a live, fully interactive concert with a
global audience. DeepRockDrive's professionally produced, high-definition,
multi-stream shows combine a level of live video and audio quality never
before experienced on the Internet, with unprecedented social interaction
between performers and fans inside a live concert environment.
"We're definitely pushing the envelope of what live content can feel like
on the Internet, while beaming community feedback instantly into our live
high definition studio in Las Vegas," said CTO Jeff Henshaw, who teamed his
technology talents with veteran music industry dealmaker Danny Socolof to
create DeepRockDrive. Henshaw, an 18-year Microsoft veteran, was most
recently the executive producer for the Xbox 360. Socolof is a 25-year
music industry marketer whose accomplishments include crafting for Pepsi
the groundbreaking relationship with iTunes and the advertising campaign
between Led Zeppelin and Cadillac.
The Company also announced that it has closed initial seed funding of more
than $3 million dollars, led by the co-founders Socolof and Henshaw and a
who's who of music and technology executives, including David Goldberg,
founder of Launch Media and former general manager of Yahoo! Music, and
Bill Curbishley, legendary manager of The Who and Robert Plant.
Other senior executives on the founding team include COO David Helfant and
Senior Producer Lisa Hendricks. Helfant, a prominent entertainment
attorney with clients that have included Van Halen, Slash and Savage
Garden, also served in senior management positions at Paramount Pictures,
Immergent Records and as an independent Executive Producer for MTV Networks
and at several major record labels. David is also a member of the Board of
Governors of NARAS, which gives out the Grammy Awards every year.
Hendricks was one of the co-founders of Web development pioneer Boxtop
Interactive/iXL, as well as a personal manager for artists including
Prince, Heart and Sheila E. She has also produced innovative interactive
content for clients such as Alanis Morisette, Goo Goo Dolls, Ellen
DeGeneres and Sting.
"The digital music revolution has not yet touched the live concert
industry. DeepRockDrive brings fans and artists closer together than ever
before, eliminating wealth and geography as barriers to entry into this new
entertainment experience," said Socolof. Apple, Yahoo!, Amazon, AOL,
Microsoft and MySpace have all focused primarily on recorded songs.
DeepRockDrive is taking a different approach by focusing on live and
on-demand interactive concerts. "We are enabling the other critical part of
building long-term artistic careers: the live experience. DeepRockDrive
will do for the $10 billion live concert industry what those pioneers did
for recorded music."
Leveling the Playing Field
DeepRockDrive's business model is simple, powerful and scales to performers
and audiences around the globe. The company's platform helps artists and
fans connect online to share support for interactive live performances.
Artists can build demand for their performances on a variety of social
networking platforms. Fans spread the word quickly and virally to their
friends and friends-of-friends through Facebook, MySpace, blogs and other
social networks using a free and powerful promotional tool designed by
DeepRockDrive.
When an artist's performance reaches a sufficient level of demand from fans
worldwide, they confirm their live performance at DeepRockDrive's
state-of-the-art studio in Las Vegas, the entertainment capital of the
world. DeepRockDrive utilizes an end-to-end viral solution for promoting
and selling tickets to online interactive concerts. Every time an artist or
fan digitally spreads the world about a performance, they deliver an
opportunity for an instant purchase of a ticket. Each concert ticket is
priced at $6.99, with proceeds split equally between the artist and
DeepRockDrive. This new equality in pricing model allows emerging bands to
get worldwide exposure, middle-sized artists to aggregate a global
audience, and major global recording artists to earn substantial revenue
and develop digital bundles with new music releases. The experience
culminates in a one-hour interactive live show where artists simply arrive
to a scene of cutting-edge production and worldwide electronic distribution
already in place.
"By moving live concerts to a digital world, we anticipate major acts
playing to a million or more viewers at a time, just as broadcast and cable
television reach millions of viewers," noted Socolof. "DeepRockDrive's
platform is particularly exciting for the hundreds of thousands of musical
artists who fall into the middle part of the 'long tail' of music, with
thousands of fans dispersed over hundreds of cities, all of whom can be
united in a world-class interactive concert that includes superior video
and sound, choosing what songs the artist plays, personalized mixing of
camera angles, and live interaction with the performers and one another."
"We've designed the DeepRockDrive experience to be a hybrid of a live
concert and a videogame by giving fans the ability to choose from at least
four camera angles, a vote for what the next song played will be, and live
digital shoutouts to artists in the studio. One can watch just the
guitarist's chords, the lead singer or an aerial view. We tune the camera
angles with every performance, so each show is a unique adventure for both
the artists and the fans," said Henshaw. Behind the scenes, a large team
of professional producers and engineers is at work creating a world-class,
high-definition video and audio experience. "We're simultaneously producing
a world-class HD video broadcast; mixing and sweetening audio in a
professional recording studio; and incorporating live, two-way interaction
with fans into the performance. Nobody's even come close to doing something
this ambitious with live performances before."
DeepRockDrive produced and aired 45 test shows in the final months of 2007
and plans to produce more than 100 paid, community-driven concerts in 2008,
as well as 52 free concerts, one on every Friday. The Company projects that
it will reach millions of fans worldwide by the end of 2008.
About DeepRockDrive
DeepRockDrive is the world's first live interactive concert service and
platform. Combining professionally produced, high-definition live
performances to a global audience with fan and performer interactivity,
DeepRockDrive is "socialcasting" a new form of live experience. The Company
was founded in 2007 by music industry marketing veteran and MEGA founder
Danny Socolof, and former Microsoft Xbox executive producer Jeff Henshaw.
By harnessing the excitement of live performance and the interactivity of
the Internet, DeepRockDrive is creating the world's most popular online
destination for interactive live performances. The Company is headquartered
in Las Vegas and Seattle with 25 employees and a community comprised of
over 10,000 passionate artists and fans worldwide.