SOURCE: Cisco Systems, Inc.

January 15, 2008 08:00 ET

World's Largest Outdoor Merchandise Retailer Chooses Cisco to Deliver Optimized Customer Experience

Cabela's Deploys Cisco's End-to-End Intelligent Retail Network Solution Including Lean Retail Architecture in New Retail Destination in Lacey, Wash.

NEW YORK, NY--(Marketwire - January 15, 2008) - National Retail Federation Conference, Booth 2328 - Cisco® (NASDAQ: CSCO) today announced that Cabela's, the world's largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise, has selected Cisco solutions to protect customer information contained in store systems and to simplify operations, reduce costs, increase flexibility and increase the amount of time employees can spend with customers.

Cabela's has chosen Cisco's PCI Solution and Lean Retail Architecture for its newest retail destination in Lacey, Wash.

The new Cabela's destination opened in November 2007 and features a host of Cisco technology including wireless Voice over Internet Protocol (VoIP), wireless local-area network (WLAN) infrastructures and additional products from Cisco's Intelligent Retail Network solutions suite. The Cisco Intelligent Retail Network, already deployed in 20 other Cabela's stores by Cisco Gold Partner MSN Communications, Inc., has provided Cabela's with a single, centrally managed network to make data integration across functions and channels more consistent and efficient. MSN works strategically with Cabela's and Cisco on each new store's network design, staging each location's network in the MSN lab prior to deployment on site. Once on site, MSN and Cisco have worked side by side with Cabela's to deliver the best customer experience through the use of this scalable technology by further streamlining retail operations.

Announced at the National Retail Federation's annual conference, Cisco's Lean Retail Architecture allows retailers to save on operating and capital expenses by reducing information technology (IT) complexity in the store environment through data center consolidation. By pulling applications and servers out of stores and moving them into a centralized data center, Cabela's expects to see data efficiency gains of up to 30 percent, as well as up to 70 percent greater data storage efficiency through server and storage virtualization. As Cabela's continues to grow and expand, the Lean Retail Architecture efficiencies decrease the need to purchase additional servers and storage.

The Cisco Intelligent Retail Network supports and facilitates the sharing of verbal, visual and written information using intelligent IP applications that accelerate the flow of information within the store environment. Cabela's employees are able to access the people and information they need quickly and easily using Cisco Unified IP phones, allowing them to provide customers with better service.

"Excellent customer service is of utmost importance and a huge differentiator for Cabela's," said Jon Crowe, director of enterprise technology services at Cabela's. "As Cabela's retail operations continue to expand, Cisco has provided us with a scalable centrally managed retail technology platform that allows us to streamline store operations and focus more on addressing customer needs."

Cabela's also tapped Cisco to improve data security across the network as technology and data usage in the retail environment is becoming increasingly complex. The Cisco PCI Solution for Retail is a set of recommended and audited network architectures that was tailored to meet Cabela's specific store footprint and application needs. PCI compliance as mandated by the Payment Card Industry Data Security Standard protects customer privacy, as well as payment card and merchant data.

By taking advantage of the Cisco PCI Solution for Retail, Cabela's can offer shoppers an optimized end-to-end and highly secure store and online shopping experience. In addition, the solution allows for consistent security capabilities for administration, manageability, scalability and reliability.

The Cisco Intelligent Retail Network solutions suite comprises Cisco foundation technologies, including routing and switching, and Cisco advanced technologies such as wireless, telephony and security product features. The solutions are specifically designed by Cisco to help the retail industry meet business-critical objectives and maximize the effectiveness of the network for increased productivity and an enhanced customer shopping experience.

For more information about Cisco's retail solutions, visit www.cisco.com/go/retail.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, go to http://newsroom.cisco.com.

About Cabela's

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.

About MSN Communications, Inc.

MSN Communications, Inc. is a privately held company with headquarters in Centennial, CO and sales offices in Phoenix and Los Angeles. MSN offers diverse and innovative professional services in communications and networking solutions. For more information, visit http://www.msncomm.com.

Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the following link:

http://newsroom.cisco.com/dlls/rss.html

Contact Information