January 10, 2008 10:00 ET

WowWee's Award-Winning Flytech Line Unveils New Flyer, Honored at Consumer Electronics Show

2008 Line Recognized by National Media Outlets

HONG KONG, CHINA--(Marketwire - Jan. 10, 2008) - WowWee, an Optimal Group company (NASDAQ:OPMR), today announced its newest addition in the award-winning Flytech line was honored at the Consumer Electronics Show (CES), just days after being unveiled. Flytech Bladestar™, an indoor flying machine with onboard navigation, was one of only 20 products awarded with an "Editor's Choice Award" by Popular Mechanics magazine as a technologically advanced innovation. In addition, WowWee's 2008 product portfolio, including the Flytech Bladestar flyer, has been featured on dozens of national, international and regional broadcast segments over the course of the four day CES event, highlighting the fact that WowWee continues to forge new categories in personal robotics and entertainment products that are imaginative, inventive and functional. Highlights include ABC's "Good Morning America," CNN and CNN "Headline News," MSNBC and Fox television.

FlyTech Bladestar™, a revolutionary indoor machine with unique sensor detection, is set to change helicopter flight as we know it today. The first flying toy with sensor-based navigation that enables it to glide itself through the air with two wings that spin with helicopter-like movement, the Bladestar flyer is made from ultra-light, flexible materials designed to be crash resistant. Built-in infrared sensors allow the indoor flyer to detect and avoid obstacles - consumers can even face-off two Bladestar flyers in a duel The Flytech Bladestar flyer has been featured on CNN, MSNBC, NY1 and CNET-TV live from CES.

The 2008 FlyTech line of indoor flyers will also feature a diverse collection of vertical flyers including the FlyTech™ Bat, the FlyTech™ Dragon and, new for girls, the FlyTech™ FairyFly, which has been featured in several broadcast segments in regional markets across the U.S. this week. In addition, the FlyTech™ Butterfly, which is also new for girls, FlyTech™ Mosquito and FlyTech Moth™ flyers feature a simple launching dock instead of a remote controller - the perfect introduction to flight for more novice flyers.

Other 2008 products recognized by leading media outlets include:

The Rovio™ robot, a revolution in home exploration and telepresence, is a WiFi enabled robotic webcam that moves in all directions with ease and can be controlled remotely using any web accessible device. The Rovio robot is also the first to feature the NorthStar® smart navigation and positioning system, which represents a major breakthrough in robotics. ABC's "Good Morning America" featured the Rovio robot in a segment on hot new consumer electronics. The Rovio robot was also featured in The New York Times online and on CNN and MSNBC.

Tribot™, the next generation of WowWee's award-winning Robosapien™ robot, is a three-wheeled personality-packed companion equipped with different play modes for hours of entertainment. Complete with distinct expressions and animated eyebrows, the Tribot robot features an omni-directional motion easily controlled by a tilt sensor remote control. CNN's Headline News, FOX, G4-TV and CNET-TV all featured the Tribot robot on reports about new innovations being introduced at CES.
Information about WowWee's product portfolio - including the latest products announcements for 2008 - are featured on

About WowWee

WowWee, an Optimal Group company, is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. The WowWee group of companies maintains operations in Hong Kong, La Jolla, California and Montreal, Quebec.

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