SOURCE: XA, Inc.

October 11, 2006 11:13 ET

XA Produces "In the Know" Press Conference Hosted by InterContinental Hotels & Resorts Wednesday, October 11, 2006

NEW YORK, NY -- (MARKET WIRE) -- October 11, 2006 -- XA, Inc. (XA) (OTCBB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by InterContinental Hotels & Resorts and Weber Shandwick Worldwide, the PR Agency of record, as the event marketing agency for their upcoming "In the Know" brand initiative launch Press Reception and luncheon. The event announcing innovative global programs and new unique property openings will be held the afternoon of October 11th at the Astor Ballroom at InterContinental The Barclay New York.

As the production company, XA will design, develop and manage all required elements of the event to create a highly stylized and integrated program that will transform the Astor Ballroom into a sophisticated gallery style environment containing five distinctively visual vignettes entitled: "Growth," "Innovation," "Heritage," "Discover" and "Authentic."

The vignettes will depict cultures from all over the world to showcase the many "In the Know" dimensions of the global InterContinental Hotels & Resorts' brand. This includes but is not limited to Dubai, Beijing, Prague, French Polynesia, Manila, Boston and London.

The event concept reflects InterContinental's passion for the worldly traveler, as well as the brand's true desire to immerse its guests in authentic and local destination experiences. For travelers in search of unique experiences wherever their travels may lead them, InterContinental is the brand for a luxurious, enriching experience.

Aston Martin Racing (AMR), an InterContinental partner, will prominently feature the 009 Aston Martin DBR9 race car in a custom built racing pit at the entrance of the InterContinental The Barclay New York on 48th Street and Lexington Avenue. Wowing patrons will have the opportunity to take photos and check out the car that took first place at the 1,000-mile Petit Le Mans in Atlanta, Ga. on Oct. 1.

Joe Wagner, CEO of XA, states, "We are thrilled to have a relationship with a brand such as InterContinental Hotels & Resorts. It is our pleasure to execute our event management skills, as well as design and production capabilities to support the 'In the Know' initiative announcement."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About InterContinental Hotels Group

InterContinental Hotels Group PLC of the United Kingdom is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,650 hotels and 540,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 28 million members worldwide.

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTCBB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

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