SOURCE: Optimal, Inc.

Optimal, Inc.

April 02, 2012 14:11 ET Changes Company Name to Optimal, Adds Former LinkedIn Senior Scientist to Advisory Board Is the Leading Social Media Advertising and Data Platform

SAN FRANCISCO, CA--(Marketwire - Apr 2, 2012) -, Inc., the creators of, the leading social media advertising and data platform, announced today the company will begin operating under a new name, Optimal, Inc., effective immediately.

The rebrand to Optimal comes at an important time in the company's evolution. "We believe that the word 'optimal' truly describes the performance we help brand and direct marketers achieve with our offerings," said Rob Leathern, Founder and CEO, Optimal, Inc. "We are constantly enhancing our advertising technology platform based on real-time data and user feedback, to help our customers manage advertising campaigns within Facebook and other social media. We believe that better campaign management workflow is simply table stakes, and it is only by harnessing both the addressable interest-graph and the evolving social-graph that ad-buying can truly be 'optimal'!"

In addition, Optimal today named Mike Greenfield to its Advisory Board. Mike was most recently the Co-Founder and CTO of Circle of Moms, which was acquired by Sugar, Inc. in February earlier this year. Prior to founding Circle of Moms, Mike was the Senior Analytics Scientist at LinkedIn and a Senior R&D scientist at PayPal. "I've known Mike since we worked together at LinkedIn back in 2005. His statistical and machine-based learning insights into the social graph have been a great help to the development of our team's SocialPredict™ product offering."

Optimal, Inc. was pegged in 2011 as the 9th fastest growing privately-held company in the San Francisco Bay Area, according to PriceWaterhouseCoopers and the San Francisco Business Times. The company continues to expand its geographical footprint, having recently opened an office in downtown Palo Alto, to augment its headquarters in San Francisco and the company's international presence in London. For more information about the company and its social media solutions, please visit

About Optimal, Inc.

Optimal, Inc. provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company's ad management platform,, provides robust technology integration with Facebook and other social media platforms.'s rich audience insights help advertisers intelligently shape their media buying and audience research efforts. The company is based in San Francisco and Palo Alto. For more information, please visit

Contact Information

  • Media Inquiries:
    Atomic PR for Optimal, Inc.
    Jessica Cheney
    (415) 593-1400 x1688
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