SOURCE: XFX
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October 22, 2009 11:15 ET
XFX Goes International to Find XFX Girl 2.0 Spokesmodel
ONTARIO, CA--(Marketwire - October 22, 2009) - Who says that "tech" girls can't be hot?
Certainly not XFX. Confident that its next spokesmodel can be beautiful and
brainy, the international graphics card manufacturer has launched an 8-week
search for the girl who has it all -- specifically looks and technical
aptitude. Fans can watch the best video submissions and help
promote their favorites for consideration at
http://www.facebook.com/pages/XFX-Girl/139227932935
The search, known as XFX Girl
2.0, is scouring the world for a new spokesmodel who will travel the
world representing XFX at tradeshows, industry functions and social events,
and also will be spotlighted in advertising campaigns and promotional
materials. As the voice of XFX in a variety of social media arenas,
including Facebook and MySpace, as well as serving as the host of her own
Vlog, XFX Girl 2.0 will showcase her technical wizardry -- at least as it
pertains to gaming and building/designing gaming rigs.
"We really wanted to move beyond having a 'face' of XFX, which is what we
have done in the past," explains Director of Global Brand & Marketing,
Eddie Memon. "Gaming is a very interactive experience, and our goal is to
make our next spokesmodel a physical embodiment of that, talking with and
sharing her gaming experiences with our fans. We believe that our fans will
enjoy the ability to interact with the brand through XFX Girl 2.0."
The XFX Girl 2.0 search runs from October 5 through December 1, with the
new spokesmodel announced on December 13. To be considered for the
position, girls must be 21 years or older, able to commit to a one-year
contract and be willing to travel internationally. Girls also must be able
to create, post and maintain the XFX Girl Vlog and interact on the XFX Girl
Facebook and MySpace pages.
To enter, girls should visit http://www.xfxforce.com/xfxgirl for a complete
list of application requirements as well as tips on how to create a sample
Vlog.
About XFX
XFX is a global presence in the world of electronic gaming. With its focus
on taking gaming to the extreme, XFX has developed an exciting array of
video cards and accessories that are designed to maximize the entire
entertainment experience. A division of PINE Technologies, XFX operates its
own manufacturing facility and maintains an R&D team that features some of
the industry's most renowned talents. Learn more about XFX at
www.xfxforce.com.