SOURCE: NHL

November 05, 2007 11:36 ET

XM / NHL All-Star Fan Balloting, Presented by 2K Sports Begins November 13

Fans Can Vote Globally Online; U.S. Fans Also Can Vote via Verizon Wireless

NEW YORK, NY--(Marketwire - November 5, 2007) - For the second consecutive year, the NHL All-Star Fan Balloting process will be entirely digital. From Nov. 13 through Jan. 2, fans around the world can "Vote Now, Vote Often" for the Eastern and Western Conference All-Star starters for the 2008 NHL All-Star Game online at NHL.com. In addition, U.S. fans also can cast votes through Verizon Wireless cell phones.

XM, which airs every NHL game for every team as the exclusive satellite radio network of the NHL, is the Title Sponsor and 2K Sports, a leading publisher of current and next generation sports video games including "NHL® 2K8" featuring Ottawa Senators center Jason Spezza, returns as the Presenting Sponsor.

The NHL will promote the "Vote Now, Vote Often" campaign across the NHL All-Star Fan Balloting print, radio, online and wireless advertising platform.

NHL broadcast partners VERSUS (U.S.), RDS (Canada) and NASN (Europe) will team up with the NHL to deliver a comprehensive and global on-air presence to All-Star Fan Balloting. Each broadcast partner will provide unique, in-game "Vote Now, Vote Often" features, broadcast promos and online direct links to the NHL All-Star Fan Balloting section on NHL.com.

"Due to the tremendous response from our fans around the world during last year's All-Star balloting, the completely digital platform is back," said Brian Jennings, NHL Executive Vice President, Marketing. "Our fans will have the ability to cast their votes for the starting NHL All-Star line-up as often as they like."

The XM/NHL All-Star Fan Balloting, Presented by 2K Sports section on NHL.com will feature an interactive ballot, showcasing players with video clips, photos and virtual video game highlights created from in-game "NHL® 2K8" footage. Residents of the United States and Canada who vote will be able to register for a chance to win a variety of daily prizes, including XM XpressRC radios with three months of free service, 2K Sports games, autographed 2008 NHL All-Star jerseys and shop.NHL.com gift certificates.

One grand prize winner will receive a trip for two to attend the 2008 NHL All-Star Game in a private suite, joined by former NHL players and brought to you by XM. Additionally, each registered voter will automatically qualify to receive a 14-day free trial of XM Radio Online.

Select NHL arenas and team practice facilities and the NHL Powered by Reebok Store in New York City will feature NHL.com voting kiosks.

NHL Member Clubs will activate local "Vote Now, Vote Often" campaigns, supporting their balloted players.

The 2008 NHL All-Star Weekend in Atlanta will feature live national broadcasts of the Dodge/NHL SuperSkills event on Saturday, Jan. 26 and the NHL All-Star Game on Sunday, Jan. 27 on VERSUS in the United States and CBC and RDS in Canada. NASN and other international broadcasters will provide live coverage of both the Dodge/NHL SuperSkills event and the NHL All-Star Game to more than 115 countries and territories in Europe. NHL RADIO on Westwood One will provide exclusive, national radio coverage which can be heard on stations around the United States and Canada as well as on XM Satellite Radio's NHL Home Ice and NHL.com.

About the National Hockey League (NHL)

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.

About Canadian Satellite Radio Holdings Inc.

Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada™. XM is Canada's premium digital audio entertainment and information company with the best signal coverage across the country. With 130 channels, XM Canada offers listeners the most unique Canadian and international programming including exclusive satellite radio coverage of EVERY NHL™ GAME, as well as PGA TOUR™ and Major League Baseball™, the deepest play list, and news, talk, sports, entertainment and children's content. Acura, Buick, Cadillac, Chevrolet, General Motors, GMC, Harley Davidson, Honda, Hummer, Hyundai, Infiniti, Lexus, Nissan, Pontiac, Toyota, Saab, Saturn, Suzuki and Subaru will offer XM radios in more than 150 different vehicles for model year 2008. XM Satellite Radio Inc. is the number one satellite radio company in North America with more than 8 million subscribers. In Canada, XM is offered on TELUS Mobile Radio™ and Rogers Communications wireless, cable and Internet platforms and is also the exclusive music channel provider on Air Canada's flights and is available in select Avis Budget Group rental vehicles. A free three-day trial of XM Radio Online is available at http://listen.xmradio.ca. Visit www.xmradio.ca for programming and subscription information. To learn more about Canadian Satellite Radio Inc., visit www.cdnsatrad.com.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

NHL is a registered trademark and NHL SuperSkills, NHL Radio and the NHL All Star logo are trademarks of the National Hockey League. All Rights Reserved.

Contact Information

  • For more information, contact:

    Nirva Milord
    NHL
    (212) 789-2123
    Email Contact