SOURCE: Express Mobile

Express Mobile

June 23, 2010 07:00 ET

Xpressmo and Break Out Artist Bo Benton Revolutionizing the Mobile Entertainment Experience

Bo Benton, whose new remix single "Handle This" (produced by Grammy winning & multi-platinum producer Bangladesh) has leaped onto the national radio charts. She is also leaping into the technology space by partnering with Xpressmo to launch her branded mobile application that delivers content simultaneously to desktop computers and mobile phones at aggressive price points.

NOVATO, CA--(Marketwire - June 23, 2010) -  Xpressmo, the leader in providing universal publishing for native applications to Android™, BlackBerry®, iPad™, iPhone™ and Java® phones, today releases the next generation of engaging mobile applications for music fans across multiple device platforms. Bo Benton fans can download the free application from http://bobenton.mobi or from application stores, like Android Market. 

Xpressmo's patented solution is a superset of functionality found in the leading smartphone SDK and includes a WYSIWYG tool for designers and Web Components for backend integration. Xpressmo increases artists' existing revenues, generates revenue from exclusive content, and develops brand opportunities.

The native application bolsters innovations like Dual Fulfillment, where purchased content is delivered to both the phone and desktop computer for the same price, enabling a fan to place songs into iTunes and have the song available on their mobile phone. 

"Xpressmo allows me to project myself exactly as my fans want to see me," says Bo Benton from Gold Starr Entertainment. "Most other mobile applications look the same, regardless of content. I was able to incorporate my Tweets, Webisodes, videos, music, photos and exclusives. Xpressmo serves as my platform for immediate communications with my fans."

"We are delighted that a prominent artist like Bo Benton has chosen our platform," says B. McKinley Hackett III, VP of Sales and Marketing for Xpressmo. "All of her fans, directly through her social media channels, are able to listen and purchase her content through Xpressmo."

About Express Mobile:
Express Mobile Inc. (Xpressmo) has a mobile platform for content owners, which leverages their traffic by tying together all of the social networks and websites of the content owner and enabling transactions for digital and branded content. The platform enables content owners to monetize their content and realize an order of magnitude higher return than existing options. Applications can be implemented in days vs. months.

Express Mobile was founded in 2006 and is currently funded through private investors. For more information, visit www.xpressmo.com.

Contact Information