SOURCE: Youth Enhancement Systems, Inc.

November 16, 2006 09:00 ET

YES' 22 Country Pan Regional TV Test Scores Big for ProCede, Says Global DR Group

MIAMI, FL -- (MARKET WIRE) -- November 16, 2006 -- Infomercial Leader Youth Enhancement Systems, Inc. (PINKSHEETS: YEHS) announced the results of a TV media test engineered to determine consumer acceptance of its patented product for men with thinning hair, ProCede, in the Pan Latino Region. The test aired dubbed versions of ProCede's long form 30-minute infomercial in 22 countries including Mexico, Argentina, Venezuela, Colombia, Chile, Peru, Santo Domingo, Panama, Cost Rica and several other Latin American countries from Nov 6 - 13th. The Media test was sponsored by YES' International distribution partner, The Global DR Group.

The test scored big, according to Global DR Group's CFO Jose Hane. "Our distributors have unanimously confirmed that the ProCede test was a home run. They are scrambling to get the product into their territories as quickly as possible. It did particularly well in the powerhouse countries Mexico and Argentina which traditionally yield a disproportionately high ratio of sales for the region. It could not have gone any better for YES or us."

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services geared toward solving problems associated with aging and other underserved sectors. YES' flagship product ProCede is consistently ranked in the top 5 most aired short form infomercials in the U.S., ranking in the top 5 for 14 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

For more information on Youth Enhancement Systems, go to www.youthenhancement.com

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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