SOURCE: Brightidea


January 11, 2010 09:00 ET

YTL Communications Chooses Brightidea to Power Its Million Dollar Open Innovation Challenge

Using Brightidea's WebStorm Technology, YTL Communications Issues Global USD$1 Million Challenge to Developers to Spur Innovation on YTL's 4G Network

SAN FRANCISCO, CA--(Marketwire - January 11, 2010) - Brightidea, the leader in on-demand innovation management, today announced that new customer YTL Communications, a communications provider deploying Malaysia's first nationwide 4G mobile Internet network, launched The Global Developer Challenge is a $1 million dollar open innovation initiative for developers to create original applications and devices for use on their 4G network. Powered by Brightidea's WebStorm technology, 'mYprize' gives developers all around the world the opportunity to share their voice and be rewarded for innovative ideas.

"We want to give developers the chance to share their innovative ideas on our nationwide wireless broadband network and raise awareness about the scope of the 4G network's capabilities," said Wing K Lee, Chief Executive Officer of YTL Communications. "By using Brightidea's software, it became a relatively quick and seamless process to actualize this contest and create a platform where compelling new ideas on our products and services can be shared and evaluated."

"YTL's country-wide 4G network represents a true 'leapfrog' of present day technology, offering developers the opportunity to work on the infrastructure of future, today," said Matt Greeley, CEO of Brightidea. "The million dollar purse represents the largest award ever offered for an open innovation contest of this kind."

About is the global leader in on-demand innovation management software. Over 300 businesses around the world use its Software-as-a-Service solutions to transform their employee, partner and customer ideas into a reality. Brightidea offers a complete and integrated set of Web 2.0 and social networking applications designed to turn corporate innovation into a manageable, repeatable process. The company's software, particularly its current WebStorm 6.0 technology, has been successfully deployed at: Adobe, Hewlett-Packard, Bosch, Cisco, Harley-Davidson, Experian, Thomson Corp, British Telecom, Bristol-Myers Squibb, Pitney-Bowes, Honeywell, among others. Founded in 1999, is closely held and headquartered in San Francisco, CA. For more information, please visit

About YTL Communications

YTL Communications is the communications arm of YTL Corporation Berhad, a Malaysian based conglomerate. A subsidiary and the communications utility of YTL Power International Berhad (YTL Power International), the Company has an approval from the Malaysian Communications and Multimedia Commission (MCMC) to operate a 2.3 GHz wireless broadband network in Malaysia and intends to use this privilege to provide affordable, world-class services that improve the lives of people across Malaysia. Financial backing from YTL Power International and technological know-how from strategic, best-in-breed partners including: Cisco, Clearwire, GCT and Samsung, will position YTL Communications as a leading player in the telecommunications industry and will lay the foundation for the roll out of a nationwide wireless broadband network in 2010. As a responsible corporate citizen, YTL Communications is committed to bridging the digital divide between the urban and rural communities, improving the quality of life, and supporting efforts to promote technological innovation. For more information, visit:

Contact Information

  • Press Contacts:

    Janelle Noble
    Brightidea Inc.
    (646) 502-7916
    Email Contact


    Hasnan Kadir
    YTL Communications
    Email Contact