AIR MILES Reward Program



AIR MILES Reward Program
Yahoo! Canada



Yahoo! Canada
FreeCause Inc.



FreeCause Inc.

January 28, 2009 13:00 ET

Yahoo! Canada, Air Miles® and FreeCause Target Two-Thirds of Canadian Households With Agreement That Rewards Consumers' Online Searches

Industry leaders form partnership; set agenda for online traffic and core search-engine expansion

- Yahoo! Canada aggressively pursues search engine market share growth through partnership with Canada's premiere loyalty program

- AIR MILES Collectors to earn free reward miles for online searches, in addition to reward miles earned while shopping online

- Software solution innovator FreeCause Inc. targets expansion in Canadian marketplace

TORONTO, ONTARIO--(Marketwire - Jan. 28, 2009) - Yahoo! Canada, the AIR MILES Reward Program, and FreeCause Inc. today unveiled a three-way agreement that sets a new standard for engaging Canadians' online search and shopping behaviour. The AIR MILES Toolbar, introduced today at airmiles.ca, is a free internet browser download that allows Canadians to earn free reward miles just by doing everyday searches.

Through this partnership, Yahoo! Canada takes a strategic step towards increasing its market share in the competitive search engine and online advertising industry.

"This is a great opportunity to partner with a loyalty program to offer reward miles to Canadians, and we believe this will help Yahoo! Canada to continue to be a force in the highly competitive search business," said Director of Network Optimization, Gina Cothey, Yahoo! Canada.

With the AIR MILES Toolbar,the AIR MILES Reward Program becomes the only Canadian national coalition loyalty program that gives free reward miles just for searching the internet.

"As Canada's leading loyalty program, we are committed to expanding the ways our Collectors can earn reward miles,"; said Chief Marketing Officer, Neil Everett, AIR MILES Reward Program. "This agreement has the potential to re-shape online consumer behaviour through one simple download."

The fully-integrated AIR MILES Toolbar allows Canadians who are AIR MILES Collectors to earn five free reward miles for every 50 AIR MILES Toolbar searches (to a maximum of 360 reward miles per year), displays account balances and ensures Collectors earn reward miles when shopping at the more than 100 online sponsors at airmilesshops.ca.

Developed by FreeCause Inc., a U.S.-based Web tools developer, the toolbar is also an innovative, technologically advanced communications tool, providing an always-on connection between AIR MILES and AIR MILES reward miles Collectors.

"We are excited to launch the AIR MILES Toolbar, our new, dynamic shopping-enabled toolbar platform,"; said Founder, Matt Adkisson, FreeCause Inc. "This application leverages the value of consumer loyalty to create incremental value for the millions of AIR MILES Collectors across Canada. As industry leaders, we see this technology as the future of online loyalty marketing."

About Yahoo! Canada

Yahoo! Canada Co. is a leading internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with internet users. Yahoo! Canada serves Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.ca. In Canada, Yahoo! sites were visited by more than 16 million Canadians in December 2008 (comScore Media Metrix, December, 2008). Yahoo! Canada is headquartered in Toronto, Ontario.

About FreeCause Inc.

FreeCause Inc. is the industry leading provider of custom browser toolbars. Every day, FreeCause technology connects millions of consumers around the world with membership sites, loyalty programs, and the organizations that are important to them. To learn more about FreeCause and its new dynamic toolbar platform, please visit the FreeCause website at www.freecause.com. FreeCause is headquartered in Boston, Massachusetts.

About the AIR MILES Reward Program

The AIR MILES Reward Program is Canada's premier coalition loyalty program. Founded in 1992, it has more than 9.5 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program offers Collectors over 800 different leisure, entertainment, merchandise, travel and other lifestyle rewards by shopping for products and services at one of more than 100 brand-name Sponsors. To find out more information on the AIR MILES Reward Program, visit the website at www.airmiles.ca.

To view the accompanying photo, please visit the following link:

http://www.marketwire.com/library/20090127-screenshot_enLRG.jpg

To view an interactive tutorial of the AIR MILES Toolbar, please visit the following link:

www.airmiles.ca/arrow/Toolbar?signin=true

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