SOURCE: Textopoly, Inc.

Textopoly Inc. - Setting the Trend in Mobile Engagements

December 02, 2009 08:00 ET

Yamaha Watercraft Establishes Footprint in Mobile With SMS + WAP

With a 400% Increase in Customer Signups, Yamaha Storms on to Mobile Circuit With Innovative Mobile Engagement Campaign Created by Textopoly, Inc.

COSTA MESA, CA--(Marketwire - December 2, 2009) - Textopoly, Inc., a bleeding-edge mobile engagement company specializing in all things mobile, and Yamaha Watercraft, which oversees the sales, marketing and distribution of Yamaha WaveRunner® personal watercraft and sport boats in the US, announced today the success of their new mobile marketing campaign which has seen a 400 percent increase in consumer signups through a unique mobile sweepstakes. Yamaha's new sweepstakes give consumers a weekly chance to win water-sport accessories as well as a chance at the grand prize of a 2010 Yamaha VX Cruiser®. Additionally, through Textopoly, Yamaha launched 2 full mobile websites for WaveRunners and Boats to better interact, engage, and create a compelling dialogue with their customers.

"Our brand and our products are important aspects of people's lives, and we are constantly looking for new and exciting ways to engage our customer base. The consumption models for information have radically changed toward those that are more immediate, interactive and relevant," said Bryan Seti, National Marketing Manager for Yamaha Watercraft. "To complement our Internet and new media activities aimed at this new paradigm of communication, we researched the opportunity in mobile and established the solution requirements we needed to make it a success. Textopoly stood out from the pack with a turnkey offering and a multi-faceted mobile engagement strategy that has been pivotal to our success."

Textopoly's solution included mo:base, a Web-based SMS database management and broadcast tool that could be applied across both Yamaha product lines. The SMS strategy was furthered by the creation of individual WAP sites to personalize the relationship with customers, provide timely and relevant content and present a compelling reason for subscribers to stay connected with the brand on their mobile device.

"We're very excited to work with a forward thinking brand like Yamaha," said Naushad Huda, CEO of Textopoly, Inc. "Yamaha has made a strong statement by incorporating innovative mobile tactics within their traditional marketing strategy. Yamaha has definitely become a pioneer within its industry and we're excited to work with them to develop more innovative, high ROI mobile campaigns in 2010."

Textopoly helped Yamaha Watercraft leverage the unique attributes of mobile and reach their current level of mobile marketing ingenuity with SMS, web-to-mobile widgets and targeted WAP sites, integrated with feeds from Twitter and Pitch Engine's RSS.

To visit the Yamaha Watercraft WAP sites, please visit www.waverunner.mobi or www.yamahaboats.mobi from your mobile device. To join the SMS campaign, please text WAVE to 70734 or BOAT to 70734. Message and data rates may apply.

About Yamaha Watercraft

Yamaha Boats and WaveRunner personal watercraft are products of the Yamaha Watercraft Group, a division of Yamaha Motor Corporation, USA. Headquartered in Kennesaw, GA, the Yamaha Watercraft Group is responsible for the sales, marketing and distribution of Yamaha watercraft in the United States.

About Textopoly, Inc.

Textopoly is a mobile engagement agency that creates highly customized campaigns for brands and agencies wanting to reach their audiences via mobile. Whether it is through texting, the mobile internet, or applications, they bring the brand straight to the users fingertips through easy and fun interactions. Through an evolving form of marketing, as well as research and dedication to both the technology at hand and its best practices, Textopoly is becoming the leading pioneer in setting the trends in mobile engagements. Visit Textopoly's brand new website at www.textopoly.com.

Contact Information

  • Textopoly, Inc. Media Contact:

    Lizmar Nulph
    Textopoly, Inc.
    O: +1.949.281.7201
    Email Contact