SOURCE: Yapta, Inc.

October 29, 2007 06:00 ET

Yapta Launches Airfare Comparison Tool to Make Savvy Travel Shopping Easier

New Feature Means the End of Pen & Paper When Shopping for Flights Online

SEATTLE, WA--(Marketwire - October 29, 2007) - Yapta, Inc. (www.yapta.com), an online travel shopping service that tracks airline ticket pricing for leisure and business travelers, today launched a new web tool to help travelers easily compare their flight options and airfares. Yapta's comparison shopping tool works in synchronization with the company's flagship "trip-tagging" solution, capturing all of the tagged (or "bookmarked") flights and displaying them in a sidebar window for immediate comparison shopping.

Recent studies of online travel shopping behavior show that consumers make, on average, nine trips to travel websites -- checking flight options and pricing -- before making a flight purchase. By adding a comparison shopping tool to its trip-tagging solution, Yapta is not only helping travelers get the best price on airfare, but is also simplifying the online shopping experience by capturing all selected flights in a single, online list and displaying flight options side-by-side in real-time.

"The days of using a pen and paper to jot down flight itineraries and airfares, and constantly re-checking the price of those flights, are gone," said Tom Romary, CEO of Yapta. "Regardless of where or when people decide to shop for flights on the web, Yapta is the convenient online note pad they use to record their personal travel search results. When coupled with automated price checking and alerts, it's an invaluable tool for those who want to shop intelligently without the drudgery of continually checking prices themselves."

The flight information displayed in the comparison shopping tool includes trip dates, departure and destination airports, the airline carrier and current airfare pricing. It also reflects any airfare price history, indicating whether the price his risen or fallen since being initially tagged online. The sidebar opens automatically when shopping at any travel website supported by Yapta and prompts users to launch the Yapta Tagger interface.

Existing Yapta users can start using the comparison shopping tool immediately by updating to the latest version of the Yapta Tagger at http://www.yapta.com/download/.

About Yapta, Inc.

Yapta, Inc. was founded in January 2006 with the mission to assure consumers that they get the most value out of their trip planning and pay the lowest possible price for airline tickets. Yapta's online service monitors airfare price volatility and alerts consumers when the price on "tagged" flights decreases. Bringing to light pro-consumer "guaranteed airfare rules" offered by many airlines, the service helps air travelers obtain travel vouchers -- and in some cases, cash refunds -- when the price decreases on tickets that have already been purchased. Yapta also enables travelers to keep all of their flight information in one place online. For more information, visit www.yapta.com.

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