February 04, 2010 16:56 ET

Yeast Culture Manufacturer Vi-COR® Brings Its Unique Brand to World Ag Expo in Tulare, California

MASON CITY, IA--(Marketwire - February 4, 2010) - Vi-COR®, a manufacturer of yeast culture products for swine, poultry and dairy feed, will feature "The Power of V®" exhibit at World Ag Expo February 9-11 in Tulare, California. Vi-COR's "The Power of V" branding campaign, which emphasizes its unique line of research proven livestock nutrition products and personalized customer service, was launched in 2009. In addition to Vi-COR's redesigned trade show exhibit, the branding campaign also features full-page advertisements in dairy industry publications. The creative concept behind Vi-COR's new branding campaign ads "dresses" high-powered machines in black and white dairy cow "attire."

World Ag Expo is one of about 60 domestic and international trade shows Vi-COR will participate in during 2010. "It is very important we attend as many trade show events as possible to heighten brand awareness of Vi-COR, our quality products, our manufacturing facility and our great customer service," says Jodi Ames, VP/director of marketing. Regional sales managers from California, Idaho, Washington and Minnesota will be on hand to welcome customers and potential customers.

Vi-COR entered the yeast industry in 1999 and from the beginning, made a commitment to understanding yeast and the reason it works. As the first yeast manufacturer to gain that knowledge, Vi-COR developed unique and superior products for animal health and nutrition. A-Max® yeast culture product is available in five concentrations and Celmanax®, a combination of yeast culture, yeast extract and hydrolyzed yeast, is available in dry and liquid forms.

In addition to developing innovative ingredients for livestock feed, Vi-COR also offers Milk to the Max, a free bilingual program for Vi-COR customers to educate dairy employees in English or Spanish on cow physiology, cow comfort and proper procedures for milking cows and how these factors affect dairy production. This program has proven especially beneficial to dairy producers with somatic cell count issues. Other courses are also available in artificial insemination, calving, hoof care, feed mixing and calf rearing. For more information on Vi-COR, visit

Contact Information

  • Contact:
    Nancy Crist
    J.W. Morton & Associates
    319-378-1081, x22