Vi-COR, yeast culture

August 26, 2010 16:39 ET

Yeast Culture Manufacturer Vi-COR® Focuses on Dairy Education

MASON CITY, IA--(Marketwire - August 26, 2010) -  Marco Lopez, customer support specialist for Vi-COR®, a manufacturer of yeast culture products for swine, poultry and dairy feed, will speak at the regional meeting of the National Mastitis Council (NMC) in Grand Rapids, Michigan September 8-9. Lopez will present "Milking is a Specialist's Job" for Spanish-speaking attendees during a session on milk quality and mastitis control.

Sharing his dairy knowledge is a familiar task for Lopez, who works for Vi-COR's Milk to the Max® program, offered free to customers to educate dairy employees on cow physiology, cow comfort, proper milking procedures and proper animal handling. Since its launch in 2003, Milk to the Max has grown from one staff person servicing 30 dairies to four bilingual customer support specialists (Lopez, Marko Sosa, Ron Medeiros and Diego Vallejo, DVM), who visit approximately 400 dairies worldwide each year. Milk to the Max has traveled to dairies in Mexico, United Kingdom, China, Netherlands and Spain, to name just a few, and all corners of the U.S. Since its launch, the program has been expanded to include calving, calf rearing, hoof care and feed mixing. 

Milk to the Max customer support specialists evaluate the dairy environment and milking procedures and provide feedback to the nutritionists and owners, including a presentation to the workers specific to each dairy. The report summarizes findings and provides recommendations for improving milk production and herd health. In order for a dairy to participate, Milk to the Max must be prescribed by a nutritionist, and the dairy must be feeding A-Max® or Celmanax® yeast culture products in their ration.

Vi-COR recently began offering Milk to the Max Mastitis and Udder Dissection Class. "Mastitis is a very complex subject to understand, and it is the most expensive disease in the dairy industry," says Sosa, customer support specialist and class instructor. Mastitis occurs when the udder becomes inflamed. The resulting elevated somatic cell count causes a reduction in milk production and quality. The lab dissection class gives dairy workers a unique look at the importance of cleanliness and proper technique.

Vi-COR was established in 1963 in Mason City, Iowa. Vi-COR's popular Celmanax is a three-in-one product that eliminates the need to buy, store and mix several feed ingredients. Vi-COR recently gained international attention with the introduction of Celmanax® SCP, the first soluble concentrated yeast culture-based product for livestock feed. Visit

Contact Information

  • Nancy Crist
    (319) 378-1081, x22