Yellow Pages Group

Yellow Pages Group

October 26, 2009 09:00 ET

Yellow Pages Group Appoints Helena C. Cain Senior Vice-President, Sales

MONTREAL, QUEBEC--(Marketwire - Oct. 26, 2009) - Yellow Pages Group (TSX:YLO.UN) today announced the appointment of Helena C. Cain as Senior Vice-President, Sales effective immediately. Ms. Cain brings over 20 years of senior sales and marketing leadership experience to her national sales responsibilities.

"Helena is a dynamic executive with proven expertise in developing and applying innovative sales methodologies, best practices and performance management systems," said Marc P. Tellier, President and Chief Executive Officer of Yellow Pages Group. "She will be a key member of the company's executive management team, charged with driving sales revenue in both our print and online franchises as we continue to position our business for future growth."

A recipient of the prestigious "Top 40 Under 40™" designation, Ms. Cain was formerly Vice-President of Enterprise and SMB Sales for Bell Aliant and xwave. She was responsible for delivering and sustaining revenue in the highly competitive telecom and information technology markets in Quebec, Ontario and the four Atlantic Provinces. Ms. Cain provided leadership in the development and alignment of sales strategies through corporate plans, marketing strategies and performance scorecards.

Highly active in the community, Ms Cain has served on the Board of Directors of the Saint John Regional Hospital Foundation, NB, and is a Director of Canadian Women in Communications.

About Yellow Pages Group

Yellow Pages Group is Canada's leader local commercial search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories,™ ( and™ (, as well as™ (, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN). For more information, visit

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