Yellow Pages Group
TSX : YLO.UN
April 08, 2008 12:14 ET
Yellow Pages Group Creates "One" Lower Mainland Directories
Giving people access to the entire Lower Mainland
BURNABY, BRITISH COLUMBIA--(Marketwire - April 8, 2008) - Yellow Pages Group (YPG), the official publisher for TELUS' directories, today announces a series of enhancements to its current residential and Yellow Pages™ directories. YPG is creating one complete Lower Mainland residential directory by merging all five current Metro whites. The new book being issued in July 2008 will be devoted solely to finding residential information across Greater Vancouver, making it easier to find a person.
In turn, YPG will move the Lower Mainland business alphabetical listings and government section from the Metro whites into the six existing Lower Mainland Yellow Pages™ directories. These changes are designed to meet consumers and advertisers' needs of finding local and regional information.
"By uniting the Metro whites into one and enhancing the Yellow Pages™ directories we are responding to consumer surveys and trends, and increasing the value we offer to both consumers and advertisers," said Paul Batchelor, Vice President, Sales, British Columbia of Yellow Pages Group. "Today's announcement shows our commitment to invest in the Lower Mainland which is one of the fastest growing Canadian markets."
According to recent YPG proprietary research conducted by Insights Inc., Lower Mainland users feel strongly that the transfer of the Lower Mainland alphabetical business listing would make the Yellow Pages™ directories more complete by facilitating their business lookups.
The new Lower Mainland Yellow Pages™ directories will be devoted entirely to finding business and government information. Consumers can now search for business information by category (e.g. yoga instruction or restaurant) or by company name through a complete Greater Vancouver area A-Z business listing.
The new changes in the six Yellow Pages™ books will be effective starting in June with North & West Vancouver, followed in August with Richmond and Burnaby/New Westminster. Coquitlam and Surrey/Langley will appear in November and Vancouver in February 2009.
Canadians of all ages continue to use Yellow Pages™ directories to find local information for their shopping needs, life changing events or when faced with an emergency. YPG is actively working with consumers and advertisers to refine products and to provide the best, innovative directories.
To view the Fact Sheet, click here: http://media3.marketwire.com/docs/One_Lower_YPG.pdf
About Yellow Pages Group
Yellow Pages Group is Canada's largest telephone directories publisher. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN). The Company employs over 300 people in British Columbia.