Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

January 25, 2010 10:31 ET

Yellow Pages Group to Help Satisfy Diners' Hunger for Trusted Recommendations and Reviews with the Acquisition of Restaurantica

Together, YellowPages.ca and Restaurantica to become Canada's leading restaurant destination

MONTREAL, QUEBEC--(Marketwire - Jan. 25, 2010) - Yellow Pages Group (YPG) announced today that it has completed the acquisition of Restaurantica, one of Canada's largest growing restaurant and dining communities. This acquisition gives YPG the opportunity to further enhance its local content and meet users' search needs to find trusted recommendations and reviews.

Established in 2003, Restaurantica (www.restaurantica.com) currently lists some 400,000 restaurants, bars and cafes, with more than 200,000 user-generated reviews on these establishments in North America. Diners in local cities can search by specific neighbourhood and by cuisine type. With a strong membership base, Restaurantica is a preferred restaurant and dining online search resource, attracting more than 540,000 visits and over 1.7 million page views each month (source: Google Analytics, December 2009).

"Restaurants have always been among the most queried on our YellowPages.ca Web search engine," underlines Nicolas Gaudreau, Vice President, Digital Media, Yellow Pages Group, "and it has been estimated that approximately 80% of dining decisions are significantly influenced by recommendations and reviews. This acquisition allows us to reinforce our commitment to helping consumers make smarter business decisions. Equally important is the benefit for the 50,000 restaurants across the country who advertise with us to attract even more hungry consumers every day through Restaurantica."

"We are excited to join Yellow Pages Group and its team," mentioned Lance Mohring, President of Restaurantica. "They are a leader in the local space which is ideal for Restaurantica to expand and evolve even more quickly."

Following the completion of the transaction, Restaurantica's employees have joined YPG's team. The financial terms of the transaction will not be disclosed.

About Yellow Pages Group

Yellow Pages Group is Canada's leading local commercial search provider. Each year, it publishes more than 340 Yellow Pages™ and residential print directories. YPG also owns and operates Canada's most visited online directories - YellowPages.ca™ and Canada411.ca™, along with CanadaPlus.ca™, a network of seven local city sites. YellowPages.ca™ can be accessed on mobile devices, as well as at mobile.yp.ca and through mobile applications on BlackBerry®, Apple iPhone™ and Google™'s Android™. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN). For more information, visit www.ypg.com, or for recent news on the Company via Twitter, log on to http://twitter.com/yellowpages_ca.

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