Yellow Pages Group

Yellow Pages Group

January 16, 2008 09:33 ET

Yellow Pages Group Offers Online Video Feature to its Advertisers

MONTREAL, QUEBEC--(Marketwire - January 16, 2008) - Yellow Pages Group (YPG) has taken the old adage that "a picture is worth a thousand words" to a new level with the introduction of its brand-new Profile Plus multimedia service. This enhanced business profile web page can now include a video clip, photo gallery and other useful information about merchants. The deployment of the new service to advertisers is underway. It will be available for online users to view on YellowPages.ca™ as of spring 2008.

"The introduction of the new Profile Plus is yet another clear example of YPG's commitment to using the latest technologies to bring businesses and consumers together and to making buying and selling easier and more productive for all concerned," explains Jean-Pascal Lion, Vice President of Marketing, Yellow Pages Group. "Given that more Canadians than ever are viewing online videos, we are convinced that the video service will provide advertisers with a more compelling and value-added vehicle for bringing their business offerings to more customers."

According to a 2007 eMarketer research, among the 21 million of Canadian Internet users (63% of the population), 98% search the Internet looking to purchase products and services1. With Profile Plus, companies can showcase their products and services in "live action" and/or still images, thus adding a dynamic new dimension to their message to consumers. For their part, consumers will gain access to a more complete picture of a particular company and what it has to offer through YellowPages.ca™. As such, users will be able to make more enlightened purchase decisions.

With the introduction of the new service, a typical YellowPages.ca™ Profile Plus web page could include the following components:

1) A dynamic 30 to 60-second video profile of the business

2) A photo gallery where advertisers can showcase up to 10 photos

3) Business details, including location and contact information, hours of operation, products and brands, methods of payment, map and directions, etc.

To have an overview of a Profile Plus page, click here http://www.ccnmatthews.com/docs/ypga0115.jpg.

About Yellow Pages Group

Yellow Pages Group is Canada's largest telephone directories publisher, distributing more than 340 Yellow Pages™ and residential directories annually. The Company also owns and operates Canada's most visited online directories YellowPages.ca™, Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is owned by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.

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