Yellow Pages Group

Yellow Pages Group

February 22, 2010 07:00 ET

Yellow Pages Group Purchases Brand and Acquires Equity Interest in 411 Local Search Corp

MONTREAL, QUEBEC--(Marketwire - Feb. 22, 2010) - Yellow Pages Group (YPG) and 411 Local Search Corp., operator of™, announced today that they have signed an agreement under which terms YPG will purchase the brand and domain names and acquire an ownership interest in 411 Local Search Corp. The agreement will further enable both companies to leverage the online traffic between YPG's leading™ and™ properties, and, a fast-growing online directory. This agreement that unites two of Canada's largest local search engines will provide enhanced online reach for advertisers and a greater experience for users.

"We are continuing to expand our reach, making it simple and easy for businesses to attract customers locally through our continually growing network of properties," said Stephane Marceau, Chief Marketing Officer at Yellow Pages Group. "With the acquisition of the trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for." has grown to attract close to 10% of online users, generating 13 million queries for local Canadian businesses each month. The addition of the site will add approximately one million unduplicated unique visitors to YPG's network reach.

"We are very excited to establish this relationship with Yellow Pages Group," said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. "Canadian businesses want results from their advertising programs that have a measureable impact on their bottom line. This deal will allow us to develop new programs and tools that will help advertisers attract even more clientele."

Under the agreement, 411 Local Search Corp. will have an exclusive license to use the trademark until YPG purchases the balance of outstanding shares in the company within approximately three to five years. YPG intends to close this transaction in early March 2010, subject to certain conditions, including the approval by 411 Local Search Corp. shareholders. Alexander Capital Group acted as exclusive financial advisor to YPG on this transaction.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories,™, and™. YPG is indirectly held by Yellow Media Inc. (TSX:YLO.UN). For more information,

About Canada's Local Search Engine™, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified™ and premium local business listings. is owned and operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit

Contact Information

  • Yellow Pages Group
    Annie Marsolais
    Yellow Pages Group
    Investor Relations
    Anne-Sophie Roy
    Harry Battu
    1-866-411-4411 ext.920