Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

May 05, 2010 13:00 ET

Yellow Pages Group Warns Canadian Businesses About Phone Book Scams

Provides information to advertisers about detecting fraudulent solicitation

MONTREAL, QUEBEC--(Marketwire - May 5, 2010) - In response to a recent spike in fraudulent solicitation by companies claiming they are Yellow Pages Group (YPG), the company is encouraging Canadian businesses to be on the lookout in order to protect themselves from directory advertising scams.

YPG reminds businesses that there is only one real Yellow Pages™ directory that carries the Yellow Pages™ brand and Walking Fingers™ logo and design in Canada. YPG is the exclusive owner of these trademarks in the country. Before buying any print, online or specialty directory advertising product, YPG encourages business to take the following steps:

  1. In person, ask to see the representative's business card and a copy of the current directory.
  2. On the phone, ask the promoter if he is authorized to represent Yellow Pages Group (or any other directory publisher in Canada). Don't hesitate to ask more questions about the product, web site, company, etc.
  3. Ask for written information about the directory distribution, circulation and features.
  4. Verify with your previous Yellow Pages Group representative that the company or representative contacting you is legitimate.

YPG has developed a fact sheet providing useful tips to avoid becoming a victim of directory advertising scams. To view the fact sheet, click here.

Canadian businesses should also be aware that YPG has recently launched a new logo featuring a modernized version of the iconic Walking Fingers™ within a unique pebble shape. The logo no longer features actual pages in the graphics which should make it easier for businesses to decipher between the real YPG and fraudulent solicitations. Click here to see the new logo.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG is held by Yellow Media Inc. who owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information, www.ypg.com.

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