Yellow Pages Group

Yellow Pages Group

January 16, 2007 09:00 ET

Yellow Pages Groups Calls for Entries to its Second Annual Make It Real Program

Initiative Recognizes and Rewards Community-focused Small Businesses in 10 Canadian Cities

MONTREAL, QUEBEC--(CCNMatthews - Jan. 16, 2007) - Yellow Pages Group (TSX:YLO.UN) today announced the launch of the second annual Make it Real: Better Businesses for Better Communities program that recognizes and rewards small Canadian businesses dedicated to improving the communities they serve.

Yellow Pages Group, Canada's largest telephone directory publisher, has opened the Make it Real program to 10 cities across Canada, and is now calling for entries from eligible small businesses in Kelowna and Nanaimo, British Columbia; Medicine Hat and Red Deer, Alberta; Brandon, Manitoba; Sudbury and Kingston, Ontario; and Rimouski, Sherbrooke and Trois-Rivieres, Quebec.

Businesses of 50 employees or fewer that demonstrate an outstanding contribution to their communities will be eligible for a cash prize that will be shared by the winning company and the charity of its choice. Contributions to the community can include fundraising for charity, environmentally-friendly business practices, local volunteer work by employees, special employment practices and more. Eligible companies may either submit their own entry via an online application, by postal mail or fax, or be nominated by an individual or other business.

"Canadian entrepreneurs are making a real difference in their communities. We are proud to once again offer the Make It Real program as a way to recognize these special efforts," said Annie Marsolais, Director of Marketing Communications for Yellow Pages Group. "As a partner to Canadian businesses, we want to encourage companies to continue to take an active role in improving their communities."

A local panel of community leaders will choose Platinum and Gold winners in each city and prizes will be shared by each small business winner and the charity of its choice. Each Platinum winner receives $4,000, with an additional $1,000 going to charity. Each Gold winner receives $2,000, with an additional $500 going to charity. Yellow Pages Group will also publicize the names of each winning company in the community section of the respective local Yellow Pages™ directory.

The deadline for submissions is Friday, June 1, 2007 and winners will be announced Tuesday, July 3, 2007 at 9 a.m. (PT). More details and online applications for the Make it Real program are available at

About Yellow Pages Group

Yellow Pages Group is Canada's largest telephone directories publisher. Yellow Pages Group publishes annually more than 340 Yellow Pages™ directories and alphabetical pages. The Company owns and manages Canada's most visited online directories™,, as well as the, a network of seven local city sites. Yellow Pages Group employs over 2,000 people. For more information about the Company, visit

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