SOURCE: Yojo Mobile

January 22, 2008 16:42 ET

Yojo Mobile Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Game-Changing Strategies in Advertising, Marketing, and Promotion

SAN FRANCISCO, CA--(Marketwire - January 22, 2008) - Yojo Mobile ( today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Yojo Mobile was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Yojo Mobile and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEOs from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

Yojo Mobile's flagship service, MizPee (, is a multi-platform application that guides people on the go -- travelers, parents with children, elders, and anyone who needs to find a restroom in a hurry -- to the nearest clean restroom based on peer reviews and ratings of restroom facilities in major North American cities.

Accessible via the cell phone and PC, MizPee users can retrieve a list of the nearest restroom facilities and their details.. MizPee tells users if the facilities are handicap accessible, whether or not there are diaper-changing stations, and if the restroom is open for public use or restricted to customers only. MizPee's time-based search technology sends users restrooms that are open at the time of the query, saving both time and frustration. Entertaining content, including "Looisms" -- or bathroom trivia -- is also available.

"We are honored to be among the Top 100 companies recognized for bringing new opportunities to mobile users and the marketplace," said Yojo Mobile founder Peter Olfe. "The mobile Internet is opening many opportunities to meet pressing needs. We are meeting consumer needs, where to find products and services on the go, while creating a new means for companies to market to consumers right in their area. As a pioneer in targeted location-based services, Yojo Mobile will change the way you interact with the city around you."

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at

About Yojo Mobile

Yojo Mobile ( is a pioneer in targeted location-based services. The company creates multi-platform mobile services that help users find time- and location-sensitive information, entertaining content, and hot deals from local merchants. The company's services are accessible on wireless handsets, the Web, and via SMS. Yojo's flagship offering is, which locates the nearest clean restroom based on peer reviews and ratings when users provide a street address. Free to its users, MizPee is funded by Yojo Mobile's proprietary location-specific advertising platform. Additional offerings from Yojo Mobile are coming soon.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

Contact Information

  • For Yojo Mobile:
    Future Works
    Jeneane Sessum
    Email Contact

    For AlwaysOn:
    Voce Communications
    Leah McLean
    Email Contact