September 27, 2007 07:00 ET

YouTube Debuts Nonprofit Program

Organizations Can Now Apply for a Designated Nonprofit Channel and Collect Donations Through Google Checkout for Non-Profits

SAN BRUNO, CA--(Marketwire - September 27, 2007) - Hundreds of nonprofits currently leverage YouTube, the leader in online video, to raise awareness of their causes. Today at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program, a way to make it even easier for people to find, watch and engage with nonprofit video content on the site.

YouTube's 2007/2008 Clinton Global Initiative commitment enables nonprofit organizations (in the U.S. those with 501c3 tax filing status) that register for the program to receive a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more. The channel will also allow them to collect donations with no processing costs using the newly launched Google Checkout for Non-Profits. YouTube's global platform enables nonprofits to deliver their message, showcase their impact and needs, and encourage supporters to take action.

"Video, unlike any other medium, allows nonprofits to give a tangible demonstration of their efforts, connect with people and exponentially widen their reach," said Douglas Staples, Senior Vice President, Strategic Marketing & Communications from the March of Dimes. "We are excited to be an initial participant in the program. We'll use our YouTube channel to reach out to an audience of all ages and engage them in our mission, which is to give every baby a healthy start, and we encourage other nonprofits to do the same."

YouTube Nonprofit Program participants will receive:

--  A premium channel on YouTube that serves as a nonprofit's hub for
    their uploaded videos. Through the channel, people can connect with a
    nonprofit via messages, subscriptions, comments and more. Nonprofits will
    also receive enhanced channel branding features and increased upload
--  Designation as a "Nonprofit" on YouTube that clearly identifies
    organizations as a nonprofit for YouTube community.
--  The ability to embed a Google Checkout donation button on their
    channel and video watch pages, allowing people to quickly and securely make
    a contribution directly from YouTube. Starting today, nonprofits who offer
    Google Checkout for Non-Profits as a donation option -- whether through
    YouTube or on their own sites -- will receive 100 percent of donated funds,
    as Google has committed to processing all donations for free through at
    least the end of 2008.
--  In the coming months, nonprofit channels will have a centralized area
    on YouTube, making them and their videos more easily discoverable.

"When YouTube was founded we dreamed that people would someday leverage the site to make the world a better place," said YouTube co-founder Chad Hurley. "It is an honor to have great organizations and individuals utilizing the YouTube to raise awareness of noble causes and we are thrilled to offer a program that helps them thrive and inspire change."

At launch there will be a thirteen organizations participating in the YouTube Nonprofit Program including:

24 Hours for Darfur * American Cancer Society * Autism Speaks * 92nd Street Y * Asia Society * Strong American Schools' ED in '08 * Friends of the Earth * International Rescue Committee * March of Dimes * YouthNoise * The ONE Campaign * The Clinton Global Initiative * World Vision Australia

Application Process

Nonprofits can apply for a nonprofit channel type by going to and filling out a short application, which will be processed by our grants team. This page will also contain information on how to take advantage of this new channel type, as well as some tips for how to use YouTube effectively for advocacy and fundraising.

About YouTube

Founded in February 2005, YouTube is the leading video community on the Internet and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, blogs, and e-mail. YouTube has quickly become the leading destination on the Internet for video entertainment. YouTube is a subsidiary of Google, Inc.

About the Clinton Global Initiative

President Clinton started the Clinton Global Initiative (CGI) in 2005. A non-partisan catalyst for action, CGI brings together a community of global leaders to devise and implement innovative solutions to some of the world's most pressing challenges. CGI consists of approximately 1,000 members from all over the world who commit to create or support projects within one or more of CGI's annual areas of focus. In 2007, the areas of focus are education, energy & climate change, global health, and poverty alleviation. For further information, please contact Jove Oliver, Director of Marketing and Communications, Clinton Global Initiative, (212) 710-4416.