November 17, 2009 09:00 ET

YouTube Launches Virtual Assignment Desk, Connects News Organizations and Citizen Reporters With "YouTube Direct"

Organizations Pioneering New Platform Include the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston

SAN BRUNO, CA--(Marketwire - November 17, 2009) - Today YouTube™, the world's largest online video community, announced the launch of YouTube Direct, a new tool that allows news and media organizations to request, review, and rebroadcast YouTube clips directly from YouTube users. Built from YouTube's APIs, YouTube Direct is an open-source application that lets media organizations enable customized versions of YouTube's upload platform on their own websites. The tool creates a virtual assignment desk in which news and media organizations can ask YouTube users to submit breaking news videos, user-generated reports, or reactions to questions or news events of the day.

"People around the world are taking up cameras and covering news in ways big and small -- from documenting global events, to filming local town halls in American neighborhoods," said Steve Grove, head of news and politics at YouTube. "YouTube Direct empowers news and media organizations to easily connect with these citizen reporters, and use the power of our platform to cover the news better than ever before."

Using YouTube Direct, news and media organizations can farm out assignments to citizen reporters, allowing them to upload their videos directly into the application. YouTube Direct then enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. These videos are also live on YouTube, so users can reach their own audience while getting broader exposure and editorial validation for the videos they create.

YouTube is the biggest news video repository in the world, with nearly 300 global and local news partners, and hundreds of millions of views of news and political videos every week.

YouTube Direct is already being used by the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston. Any organization interested in YouTube Direct can visit for more information.

About YouTube

YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.